The Style Garden is a Retail Installation from Intu Touring the UK
Rebecca Byers — March 17, 2016 — Marketing
References: eventmagazine
The Style Garden by Intu is a multi-sensory retail installation currently making its way around the UK. Stopping off at a number of shopping centers, the summery kiosk is covered in fake hedges in order to create an immersive, multi-sensory experience from the Intu brand, which owns (or part-owns) 18 shopping centers across the United Kingdom.
The clever in-mall experience highlights various styles and looks currently having a moment ahead of summer 2016. Covered in yellow, pink and purple flowers, the Style Garden includes mannequins decked out in some of the seasons hottest wears. The Style Garden experience was created by agency Maynineteen for Intu, while the project was conceived as a means of inspire shoppers and drive sales.
The Style Garden will be traveling to each Intu shopping center between March 10 and April 20.
The clever in-mall experience highlights various styles and looks currently having a moment ahead of summer 2016. Covered in yellow, pink and purple flowers, the Style Garden includes mannequins decked out in some of the seasons hottest wears. The Style Garden experience was created by agency Maynineteen for Intu, while the project was conceived as a means of inspire shoppers and drive sales.
The Style Garden will be traveling to each Intu shopping center between March 10 and April 20.
Trend Themes
1. Multi-sensory Retail Installations - Creating immersive experiences through the use of sensory elements in retail spaces.
2. Seasonal Fashion Showcases - Highlighting current fashion trends and styles through interactive installations.
3. Branded Experiential Marketing - Using unique experiences to engage consumers and drive sales for brands.
Industry Implications
1. Retail - Exploring opportunities to create innovative and engaging shopping experiences.
2. Fashion - Utilizing interactive installations to showcase seasonal fashion trends and drive consumer interest.
3. Marketing - Harnessing experiential marketing strategies to create memorable brand experiences and increase customer engagement.
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