This Fit Bit Event Invited People to Try Its Obstacle Course
Rebecca Byers — March 23, 2016 — Marketing
References: eventmagazine
This Fit Bit event was put on by the brand at a recent Sport Relief event at Olympic Park in London. The immersive event served as a product education session, introducing individual consumers and their families to the capabilities of the Fit Bit fitness band, including the kind of data such a gadget provides.
The Fit Bit brand activation invited passersby to participate in the obstacle course, which featured eight installations. Aimed at children over 12, the experience included a giant ball pit filled with 14,000 plastic balls.
Taking place on March 20, the event was organized for Fit Bit by London-based creative concept agency Outside Collective, while the Halo Group designed and constructed the course itself.
The Fit Bit brand activation invited passersby to participate in the obstacle course, which featured eight installations. Aimed at children over 12, the experience included a giant ball pit filled with 14,000 plastic balls.
Taking place on March 20, the event was organized for Fit Bit by London-based creative concept agency Outside Collective, while the Halo Group designed and constructed the course itself.
Trend Themes
1. Immersive Brand Activations - Brands can create interactive experiences that educate and engage consumers about their products and services.
2. Wearable Technology - Incorporating technology into wearable devices provides valuable data and insights for consumers' health and fitness.
3. Event Marketing - Events offer opportunities for brands to connect with consumers in a memorable and experiential way.
Industry Implications
1. Fitness and Wellness - The fitness and wellness industry can leverage immersive brand activations to educate consumers about the benefits of their products and services.
2. Consumer Electronics - Wearable technology presents disruptive innovation opportunities for the consumer electronics industry to enhance their offerings and provide new value to customers.
3. Advertising and Marketing - Event marketing allows advertising and marketing agencies to create unique experiences that generate buzz and increase brand awareness.
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