The Livingroom Communication Campaign Urges Brands to Live
Meghan Young — February 11, 2012 — Marketing
References: ibelieveinadv
The Livingroom Communication campaign brings old brands back to life. From Starbucks to Quaker Oats, each logo has been slightly tweaked to include real-life people who are less stoic and innocent and more fun and playful. A self-promotion campaign, it shows just what this advertising agency is capable of.
According to the disclaimer on the side of each ad, the Livingroom Communication campaign strives to open up new conversation between consumer and brand. Instead of saying the same old thing to an evolved audience, the Livingroom Communication campaign shows that, with its help, companies can start speaking a more modern language. In addition to urging brands to live, the UAE-based agency shows that it doesn't wait for the future, it creates it.
According to the disclaimer on the side of each ad, the Livingroom Communication campaign strives to open up new conversation between consumer and brand. Instead of saying the same old thing to an evolved audience, the Livingroom Communication campaign shows that, with its help, companies can start speaking a more modern language. In addition to urging brands to live, the UAE-based agency shows that it doesn't wait for the future, it creates it.
Trend Themes
1. Interactive Branding - The Livingroom Communication campaign showcases the trend of incorporating real-life people into logos to create a more interactive and engaging brand experience.
2. Consumer Engagement - The Livingroom Communication campaign emphasizes the trend of fostering new conversations between consumers and brands, encouraging a more interactive and engaging relationship.
3. Creative Self-promotion - The Livingroom Communication campaign exemplifies the trend of agencies showcasing their capabilities through creative and innovative self-promotion campaigns.
Industry Implications
1. Advertising - The Livingroom Communication campaign presents disruptive innovation opportunities for advertising agencies to explore new ways of creating interactive and engaging brand experiences.
2. Marketing - The Livingroom Communication campaign suggests disruptive innovation opportunities for marketers to enhance consumer engagement and foster more meaningful relationships between brands and their audiences.
3. Design - The Livingroom Communication campaign highlights disruptive innovation opportunities for designers to incorporate real-life elements into branding, creating more interactive and memorable visual identities.
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