The New Family Profiles Feature from Uber Simplifies Payments
Katherine Pendrill — March 16, 2016 — Tech
References: newsroom.uber & engadget
Uber recently announced the introduction of its new Family Profiles feature, which makes it easier for one person to pay for several others. Although the ridesharing service already allows users to split fares digitally, this new features makes it easier to organize paying for family members, friends and even colleagues.
To use the new Family Profiles feature, users simply go into their Uber settings and select 'Add a Family Profile.' The app will then bring up all of the user's contacts and ask them to select those they would like to add to their group. Those chosen contacts will then receive an invitation and an option to request a ride using the group leader's payment details.
Although the new feature is aimed at parents helping their children pay for rides, the feature can also be used for business purposes.
To use the new Family Profiles feature, users simply go into their Uber settings and select 'Add a Family Profile.' The app will then bring up all of the user's contacts and ask them to select those they would like to add to their group. Those chosen contacts will then receive an invitation and an option to request a ride using the group leader's payment details.
Although the new feature is aimed at parents helping their children pay for rides, the feature can also be used for business purposes.
Trend Themes
1. Group Payment Solutions - The introduction of Uber's Family Profiles feature showcases the trend of group payment solutions, creating opportunities for other industries to develop similar features for convenient and organized group payments.
2. Collaborative Expense Management - Uber's Family Profiles feature highlights the trend of collaborative expense management, indicating potential disruptive innovation opportunities for industries to create platforms that simplify shared expenses in various contexts.
3. Digital Payment Facilitation - The new Family Profiles feature from Uber exemplifies the trend of digital payment facilitation, presenting opportunities for other industries to develop innovative digital payment solutions that streamline group transactions.
Industry Implications
1. Ridesharing Industry - The introduction of Uber's Family Profiles feature in the ridesharing industry suggests opportunities for further disruption by implementing more efficient and user-friendly ways for groups to split fares and manage payments.
2. Payment Service Providers - The trend of group payment solutions demonstrated by Uber's Family Profiles feature presents opportunities for payment service providers to offer specialized solutions that simplify and streamline group transactions across different platforms and industries.
3. Travel and Hospitality Industry - Uber's Family Profiles feature introduces disruptive innovation opportunities for the travel and hospitality industry to adopt similar functionalities, allowing customers to easily manage group expenses for transportation services and other shared experiences.
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