Airbnb's New Matching Feature Helps Pair Travelers with Hosts
Katherine Pendrill — April 19, 2016 — Tech
References: airbnb & thenextweb
Airbnb recently announced that it is launching a new Matching feature that will pair travelers with hosts who can help them plan their trip. The new feature is part of a push to give Airbnb customers a more authentic travel experience by making them feel as though they are truly living at their destination.
The new Matching feature has been integrated into the existing Airbnb platform as a way to make the rental process more engaging. To use the feature, users simply input their destination and then answer a series of questions about their specific travel preferences. These questions range from what kinds of activities the user likes to do to what kind of neighborhood the user might want to stay in. The app will then pair each user with accommodations that match their specific preferences.
The new tool aims to improve the Airbnb experience by ensuring that each traveler is paired with a host that can meet his or her needs.
The new Matching feature has been integrated into the existing Airbnb platform as a way to make the rental process more engaging. To use the feature, users simply input their destination and then answer a series of questions about their specific travel preferences. These questions range from what kinds of activities the user likes to do to what kind of neighborhood the user might want to stay in. The app will then pair each user with accommodations that match their specific preferences.
The new tool aims to improve the Airbnb experience by ensuring that each traveler is paired with a host that can meet his or her needs.
Trend Themes
1. Home Rental Matchmaking - Airbnb's new Matching feature creates personalized travel experiences through pairing travelers with hosts based on tailored preferences.
2. Authentic Travel Experience - Travel-related industries can benefit from incorporating personalization into their businesses to create more genuine, immersive travel experiences.
3. Engaging Rental Platforms - Home rental platforms can gain a competitive advantage by implementing engaging tools such as personalized recommendations.
Industry Implications
1. Travel and Tourism - Companies in the travel industry can use personalized travel planning tools to differentiate their offerings and appeal to customers seeking unique experiences.
2. Hospitality - Hotels and other hospitality businesses can incorporate personalized recommendations and local knowledge to create a more authentic experience for their guests.
3. Technology and Online Platforms - Technology companies can create innovative and engaging matchmaking tools for home rental platforms and other businesses that rely on personal recommendations, creating a new market for innovative tools and strategies.
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