Uber is Offering Loyalty Rewards for UberBLACK Customers
Michael Hemsworth — May 25, 2016 — Marketing
Uber is a rideshare service often associated with being a low-cost way to get around, but the brand is set to offer loyalty rewards for those that use the UberBLACK service.
The premium UberBLACK service provides riders with a more upscale experience, and Uber is looking to get more consumers interested in the service. Those in Los Angeles looking to take UberBLACK will receive 200 points per ride. Once 3,000 points have been accumulated, riders will receive a loyalty reward of a free Uber ride.
This move on behalf of Uber helps to incite more ridership with the brand's premium offshoot and increase awareness that the brand can be upscale, if desired. This helps attract a wider array of consumers rather than just individual segments.
The premium UberBLACK service provides riders with a more upscale experience, and Uber is looking to get more consumers interested in the service. Those in Los Angeles looking to take UberBLACK will receive 200 points per ride. Once 3,000 points have been accumulated, riders will receive a loyalty reward of a free Uber ride.
This move on behalf of Uber helps to incite more ridership with the brand's premium offshoot and increase awareness that the brand can be upscale, if desired. This helps attract a wider array of consumers rather than just individual segments.
Trend Themes
1. Premium Rideshare Loyalty - Creating loyalty programs for premium rideshare services like UberBLACK can incentivize more consumers to use these higher-end options.
Industry Implications
1. Rideshare - Rideshare companies can capitalize on the trend of offering loyalty rewards to attract more customers and increase revenue.
2. Transportation - The transportation industry can benefit from implementing loyalty programs to encourage customers to choose premium services, like UberBLACK, over competitors.
3. Marketing/advertising - Marketing agencies can help rideshare companies develop and promote loyalty programs to enhance awareness and attract a wider consumer base.
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