Nifty After Fifty Promotes an Active Lifestyle During Classic Years
Meghan Young — March 24, 2015 — Life-Stages
References: niftyafterfifty
Nifty After Fifty is a fitness center geared towards baby boomers. Since this generation is as active as ever, it's only natural that they would be seeking a place that targets their level of well-being while connecting them with like-minded peers. What makes Nifty After Fifty stand out is its commitment to making these boomers feel young again -- and perhaps even better than their golden years.
Founded by Sheldon S. Zinberg, Nifty After Fifty revolves around the beliefs and findings "that many of the undesirable aspects of aging could be delayed, prevented, or even reversed," as written on its website. Noting that there were no clubs that truly met the needs of mature adults, Zinberg went about creating a space that did just that and more.
Founded by Sheldon S. Zinberg, Nifty After Fifty revolves around the beliefs and findings "that many of the undesirable aspects of aging could be delayed, prevented, or even reversed," as written on its website. Noting that there were no clubs that truly met the needs of mature adults, Zinberg went about creating a space that did just that and more.
Trend Themes
1. Health-conscious Baby Boomers - Disruptive innovation opportunity: Develop fitness centers specifically targeted towards the health and wellness needs of baby boomers.
2. Age-reversal Fitness Programs - Disruptive innovation opportunity: Create fitness programs that focus on delaying or reversing the undesirable aspects of aging for older adults.
3. Social Fitness Communities for Seniors - Disruptive innovation opportunity: Establish fitness centers that not only cater to physical well-being but also provide opportunities for like-minded seniors to connect and form social communities.
Industry Implications
1. Fitness Facilities - Disruptive innovation opportunity: Transform traditional fitness facilities into specialized centers for baby boomers, offering tailored programs and equipment.
2. Wellness Services - Disruptive innovation opportunity: Develop wellness services that focus on age-reversal and preventive measures to address the health needs of older adults.
3. Senior Living Communities - Disruptive innovation opportunity: Incorporate fitness centers and social fitness programs into senior living communities to promote active lifestyles and social interactions among residents.
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