The 'Enjoy Being Broke' T-Shirt is a Fun Play on the Coca Cola Logo
Jana Pijak — June 14, 2017 — Fashion
References: buffalozine
The Christopher Shannon X Buffalo Zine ‘Broke’ Tshirt is adorned with an 'Enjoy being Broke' slogan that mimics the iconic Coca Cola logo. This statement tee is an ironic take on timeless branding, and will appeal to fashionable Millennials who are often seen as less successful than their Gen X and Boomer predecessors.
While fashion designer Christopher Shannon is known for his fun and playful sense of style -- often borrowing from popular culture and familiar iconography -- Buffalo Zine is described as a publication that "explores the back alley of style" by The New York Times. The magazine often spotlights gender-fluid styling, and unique collaborations that are relevant among a younger consumer who values authenticity.
This limited edition Enjoy being Broke logo tee is part of an exclusive collection that also includes a Sprite-inspired "zero shame" sweatshirt, and other pieces that remix traditional slogans.
While fashion designer Christopher Shannon is known for his fun and playful sense of style -- often borrowing from popular culture and familiar iconography -- Buffalo Zine is described as a publication that "explores the back alley of style" by The New York Times. The magazine often spotlights gender-fluid styling, and unique collaborations that are relevant among a younger consumer who values authenticity.
This limited edition Enjoy being Broke logo tee is part of an exclusive collection that also includes a Sprite-inspired "zero shame" sweatshirt, and other pieces that remix traditional slogans.
Trend Themes
1. Ironic Logo Tees - This trend offers an opportunity for brands to create ironic twists on iconic logos, appealing to Millennials who appreciate humor and a sense of irony in their fashion choices.
2. Playful Pop Culture References - Fashion designers can capitalize on the popularity of pop culture by incorporating playful references into their designs, appealing to a younger consumer base.
3. Authentic Collaborations - Collaborating with unique publications and brands can create limited edition collections that attract fashion-forward consumers seeking authenticity in their fashion choices.
Industry Implications
1. Fashion Design - Fashion designers can take advantage of this trend to create innovative, ironic logo tees that appeal to a younger demographic.
2. Media Publishing - Publications like Buffalo Zine can expand their audience and reach by partnering with fashion designers for collaborations, furthering their exploration of style.
3. Marketing and Branding - Marketers and branding experts can explore new strategies to incorporate playful pop culture references into their campaigns, engaging younger consumers in a more authentic way.
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