'GoGoGrandparent' is an Easy Way for Elderly People to Order Ubers
References: gogograndparent & techcrunch
'GoGoGrandparent' is a service that aims to make connectivity -- and its attendant mobility -- accessible for the elderly. Considering the incessantly accelerating pace of technological advancements, many seniors have been understandably slow to adapt and are thus content with old-fashioned flip phones or no cell phone at all. The new service is specific to ordering rides on Uber, and it allows anyone without a smartphone, but especially seniors, to use the ridesharing app without actually needing to navigate the interface.
The service essentially turns Uber into a phone-ordering system: seniors call in to GoGoGrandparent and provide their credit card and home address which GoGoGrandparent uses to set up an Uber account. Then, any time the user calls back, they can go through an automated call center to order their ride. Though GoGoGrandparent charges a small fee for the service (an average of $2.50 extra per ride,) the benefits of freedom of mobility trump that payment for many seniors.
The service essentially turns Uber into a phone-ordering system: seniors call in to GoGoGrandparent and provide their credit card and home address which GoGoGrandparent uses to set up an Uber account. Then, any time the user calls back, they can go through an automated call center to order their ride. Though GoGoGrandparent charges a small fee for the service (an average of $2.50 extra per ride,) the benefits of freedom of mobility trump that payment for many seniors.
Trend Themes
1. Senior-friendly Ride Sharing Services - Ride-sharing companies can create senior-friendly policies and services to increase accessibility for elderly people.
2. Voice-activated Interfaces and Applications - Companies can benefit from developing and offering voice-activated interfaces and applications specifically designed for elderly people.
3. Technology Education for Elderly People - Companies can create educational programs or services that teach elderly people about technology and how to use it to their benefit and convenience.
Industry Implications
1. Ride-sharing Industry - Ride-sharing companies can further disrupt the industry by offering senior-friendly policies and services.
2. Voice Recognition Industry - The voice recognition industry can benefit from targeting senior citizens with products or services that cater to their needs.
3. Education Industry - The education industry can create opportunities for innovation by developing courses and trainings that bridge the technology gap for the elderly population.
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