Cadbury's Holiday Calendar is Formed by a Fleet of 24 Festive Trucks
Laura McQuarrie — November 7, 2015 — Autos
References: cadbury & prexamples
While advent holiday calendars are most often associated with chocolate, over the past few years they've been filled with everything from alcohol to tea and makeup in the hopes of making them more appealing to adults. In the theme of shaking up tradition, Cadbury created an advent calendar made of cars.
24 Cadbury trucks will be sent off throughout the UK and Ireland to secret locations. For whose who are on site when the branded trucks arrive, the doors will be opened, serving as a giant advent calendar that will treat lucky people to Cadbury chocolate treats and other surprises.
While a small advent calendar filled with chocolate only serves a single person at a time, this is a genius way to make the tradition more inclusive to a greater group of people at once.
24 Cadbury trucks will be sent off throughout the UK and Ireland to secret locations. For whose who are on site when the branded trucks arrive, the doors will be opened, serving as a giant advent calendar that will treat lucky people to Cadbury chocolate treats and other surprises.
While a small advent calendar filled with chocolate only serves a single person at a time, this is a genius way to make the tradition more inclusive to a greater group of people at once.
Trend Themes
1. Inclusive Advent Calendars - Creating advent calendars with themes and surprises that appeal to a wider audience, making the tradition more inclusive.
2. Alternative Advent Calendar Fillings - Exploring non-traditional fillings for advent calendars, such as food, drinks, or beauty products, to cater to different consumer preferences.
3. Interactive Advent Calendar Experiences - Developing advent calendars that provide interactive experiences or events, creating a memorable and engaging holiday tradition.
Industry Implications
1. Confectionery - Opportunity for confectionery companies to create unique advent calendar offerings by incorporating different themes and surprises.
2. Food & Beverage - Exploring the concept of advent calendars beyond chocolate by introducing food and beverage products to cater to diverse consumer tastes.
3. Beauty - Innovating beauty advent calendars by including a range of skincare, makeup, or personal care items to create excitement and anticipation during the holiday season.
2.8
Score
Popularity
Activity
Freshness
