The Carlsberg Ted Baker Event Celebrated the End of Movember
Rebecca Byers — December 31, 2015 — Fashion
References: eventmagazine
A recent Carlsberg Ted Baker event celebrated the end of Movember with a festive communal shave-off. The event served as a valuable in-store experience for Ted Baker to offer, while it also promoted Carlberg's new line of beer-infused men's grooming products.
The intimate Carlsberg Ted Baker event offered an impressive discount on the co-branded service offered at the nine Ted's Grooming Room locations. Normally, a shave and complementary beer would cost almost £25, but during the special event, customers could book an appointment for the package that only cost them 99p.
The proceeds from the October 30 shave-off benefited Movember and the event showcased the opportunity for brand's to introduce products or services in a way that educates consumers and provide hands-on product interaction.
The intimate Carlsberg Ted Baker event offered an impressive discount on the co-branded service offered at the nine Ted's Grooming Room locations. Normally, a shave and complementary beer would cost almost £25, but during the special event, customers could book an appointment for the package that only cost them 99p.
The proceeds from the October 30 shave-off benefited Movember and the event showcased the opportunity for brand's to introduce products or services in a way that educates consumers and provide hands-on product interaction.
Trend Themes
1. Co-branded Grooming Events - Co-branded grooming events create opportunities for brands to offer in-store experiences, educate consumers, and encourage hands-on product interaction.
Industry Implications
1. Beer-infused Men's Grooming Products - The beer-infused men's grooming products industry can leverage co-branded grooming events to promote their products and engage with customers.
2. Men's Grooming Services - The men's grooming services industry can benefit from co-branded events that offer discounts and unique experiences to attract customers.
3. Charity Fundraising Events - Charity fundraising events, like the Movember shave-off, can be enhanced through co-branding partnerships that offer exclusive services and experiences to donors.
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