The Limited-Edition Beer Cases from Carlsberg Celebrate UEFA Euro 2016
Katherine Pendrill — March 9, 2016 — Lifestyle
Carlsberg UK recently unveiled its limited-edition packaging for UEFA Euro 2016. With its status as official beer of the tournament, the latest Carlsberg branding effort represents a clever way to connect with soccer fans at home.
The limited-edition packaging is designed for Carlsberg and Carlsberg Export beers. The beer cases celebrate UEFA Euro 2016 by combining the brand's signature green hue with the tournament's official color scheme of red, white and blue. The packaging for Carlsberg Export products also features gold and silver accents, as well as a soccer shoe decorated with famous French landmarks.
The new packaging is designed to appeal to soccer fans watching at home who are likely to stock up on beer ahead of the big match.
The limited-edition packaging is designed for Carlsberg and Carlsberg Export beers. The beer cases celebrate UEFA Euro 2016 by combining the brand's signature green hue with the tournament's official color scheme of red, white and blue. The packaging for Carlsberg Export products also features gold and silver accents, as well as a soccer shoe decorated with famous French landmarks.
The new packaging is designed to appeal to soccer fans watching at home who are likely to stock up on beer ahead of the big match.
Trend Themes
1. Limited-edition Beer Packaging - Carlsberg's clever packaging design connects with sports fans by combining brand colors with the official tournament color scheme.
2. Branding for Sporting Events - Partnering with sporting events provides an opportunity for brands to showcase creativity through unique marketing campaigns.
3. Event-themed Product Packaging - Creating themed packaging for special events increases consumer engagement and brand recognition.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can partner with sporting events to increase brand awareness and connection with consumers.
2. Marketing and Advertising - Brands can use sporting events to showcase their creativity and connect with consumers through unique marketing campaigns.
3. Special Events and Experiential Marketing - Creating event-themed packaging and experiences can increase consumer engagement and brand recognition for corporate events.
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