The 2016 Cadbury Easter Packaging Plays Up Traditional Spring Hues
Rebecca Byers — March 18, 2016 — Life-Stages
References: packagingoftheworld
The 2016 Cadbury Easter packaging follows along with the themes that the iconic British confectionery brand has come to be known for, while it also infuses the design scheme with new life. Included in the new range of designs are Cadbury's Mini Eggs, Creme Eggs and Easter gift sets.
Now that Cadbury Mini Eggs and some of their other bestsellers are now available year-round, it's important for the brand to create Easter-specific branding that will stand out against the type available 365-days a year.
Designed by the creative team at Design Bridge, the experience of the Easter packaging feels familiar due to its use of the vibrant purple hues the brand is known for, while it also succeeds in appearing fresh, which may cause shoppers to question if its a new product they need to try.
Now that Cadbury Mini Eggs and some of their other bestsellers are now available year-round, it's important for the brand to create Easter-specific branding that will stand out against the type available 365-days a year.
Designed by the creative team at Design Bridge, the experience of the Easter packaging feels familiar due to its use of the vibrant purple hues the brand is known for, while it also succeeds in appearing fresh, which may cause shoppers to question if its a new product they need to try.
Trend Themes
1. Easter Confectionery Packaging - Designing unique Easter packaging for seasonal products to differentiate them from products available year-round.
2. Brand Refresh - Refreshing a brand's packaging design while maintaining familiar elements to catch the eye of potential new customers.
3. Seasonal Product Offerings - Creating specific product lines for holidays and seasonal events to drive sales and meet consumer demand.
Industry Implications
1. Confectionery - Confectionery companies can innovate packaging designs to differentiate holiday-specific products from year-round offerings.
2. Design - Design firms can assist brands in creating new and refreshing packaging design to keep up with the times.
3. Retail - Retailers can benefit from carrying seasonal products that drive customer traffic and sales during specific times of the year.
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