This Cadbury Chocolate Promotion "Resurrects" Old Candy Bars
Laura McQuarrie — October 30, 2015 — Lifestyle
References: cadbury & eventmagazine
This year for Halloween, a promotion called the #CadburyCraveyard will give fans a chance to "resurrect" an old Cadbury chocolate flavor.
The social media stunt asks users to choose between the Fuse or Marble flavor and record their vote using the campaign hashtag on Twitter. The chocolate bar that ends up being the most popular among users will be revived, with 100 winners chosen at random to receive a sample of the chocolate bar.
While undoubtedly simple, the genius behind this idea is that all too often, consumers are left pining after products that have been discontinued. Whether it's a particular article of clothing, a limited-edition release or a cult food item, this is a great way for brands to drive engagement through a product that was already once tried and tested.
The social media stunt asks users to choose between the Fuse or Marble flavor and record their vote using the campaign hashtag on Twitter. The chocolate bar that ends up being the most popular among users will be revived, with 100 winners chosen at random to receive a sample of the chocolate bar.
While undoubtedly simple, the genius behind this idea is that all too often, consumers are left pining after products that have been discontinued. Whether it's a particular article of clothing, a limited-edition release or a cult food item, this is a great way for brands to drive engagement through a product that was already once tried and tested.
Trend Themes
1. Product Resurrection - By bringing back old, discontinued products, companies can drive engagement and lure back nostalgic customers.
2. Social Media Promotions - A creative social media promotion can go a long way in engaging fans and reviving interest in a brand's products.
3. Consumer Choice Campaigns - Letting consumers choose between product offerings can give companies valuable insights and create a sense of community and excitement around the brand.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of consumer nostalgia to revive old products and generate buzz through social media promotions.
2. Fashion and Apparel - Fashion and apparel companies could launch similar campaigns to revive popular discontinued clothing items and generate buzz through social media promotions.
3. Entertainment - The entertainment industry can leverage consumer nostalgia to bring back old franchises or characters and create buzz through social media campaigns and promotions.
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