The Chupa Chups Halloween Lineup Includes Two New Products
Michael Hemsworth — August 5, 2021 — Marketing
References: perfettivanmelle & conveniencestore
The Chupa Chups Halloween lineup has been unveiled by Perfetti Van Melle (PVM) as a new range of goodies arriving for the upcoming trick-or-treat season to provide consumers with options to enjoy at home and give out.
The candies include the Chupa Chups Sour Lollies that come in packs of 10 individually wrapped servings, which are perfect for handing out to trick-or-treaters. The second launch is the 300-gram tub that builds on the growing popularity of portion-controlled formats and features fan-favorites in a recyclable, reusable plastic tub.
Senior Category & Insights Executive at PVM Jas Ghag spoke on the new Chupa Chups Halloween lineup saying, "This year, we’re focused on ensuring retailer needs are met with a range that is popular beyond the seasonal period. Our offering combines consistent best sellers with on-trend additions with a clear focus on all year round wrapped sweets that gives more space to those lines that are growing in popularity.”
The candies include the Chupa Chups Sour Lollies that come in packs of 10 individually wrapped servings, which are perfect for handing out to trick-or-treaters. The second launch is the 300-gram tub that builds on the growing popularity of portion-controlled formats and features fan-favorites in a recyclable, reusable plastic tub.
Senior Category & Insights Executive at PVM Jas Ghag spoke on the new Chupa Chups Halloween lineup saying, "This year, we’re focused on ensuring retailer needs are met with a range that is popular beyond the seasonal period. Our offering combines consistent best sellers with on-trend additions with a clear focus on all year round wrapped sweets that gives more space to those lines that are growing in popularity.”
Trend Themes
1. Trick-or-treat Sweets - The trend of offering portion-controlled, individually wrapped candies for Halloween trick-or-treaters creates opportunities for eco-friendly and innovative packaging solutions.
2. Year-round Seasonal Products - The trend of offering seasonal products with year-round appeal creates opportunities for retailers to keep the products on shelves throughout the year and build consumer loyalty.
3. Lollipop Innovations - The trend of introducing new lollipop flavors and textures creates opportunities for companies to differentiate themselves, target niche markets, and experiment with new technologies.
Industry Implications
1. Candy Manufacturing - Candy manufacturers can explore eco-friendly and innovative packaging solutions, experiment with new lollipop flavors and textures, and develop year-round seasonal products to meet consumer demand and increase sales.
2. Retail - Retailers can offer portion-controlled, individually wrapped candies for Halloween trick-or-treaters, as well as support the trend of year-round seasonal products, to attract and retain customers and increase sales.
3. Marketing - Marketing firms can leverage the trend of lollipop innovations to develop targeted campaigns that appeal to niche markets, showcase product differentiation, and experiment with emerging technologies to increase brand awareness and customer engagement.
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