The Original Sour Jacks Sour Wedges are Tart and Packed with Flavor
Michael Hemsworth — August 18, 2021 — Marketing
The Original Sour Jacks Sour Wedges come as the brand's latest offering that will provide consumers with a tart way to enjoy a sweet treat without the need to pick a favorite flavor. The candies come with five flavors in the mix including orange, cherry, strawberry lime and lemonade, which are all formulated with tartly flavored fruit experiences in mind. The product will join the brand's existing lineup of flavors including Green Apple, Wildberry and Watermelon, which have all been revamping by the brand.
The Original Sour Jacks Sour Wedges are being launched in four-ounce and five-ounce peg packs that feature a suggested price point of $1 to $1.79 each. The products feature eye-catching branding that will help them to be easily differentiated on the shelves by consumers.
The Original Sour Jacks Sour Wedges are being launched in four-ounce and five-ounce peg packs that feature a suggested price point of $1 to $1.79 each. The products feature eye-catching branding that will help them to be easily differentiated on the shelves by consumers.
Trend Themes
1. Sour Fruit Wedge Candies - New flavors and unique tartness can disrupt the traditional fruity candy market by attracting consumers who are looking for sour fruit flavors.
2. Eye-catching Branding - Revamped packaging for candy can differentiate products and attract a wider consumer base.
3. Peg Packs - Pre-packaged candy in convenient peg packs at different price points can make candy easily accessible to consumers.
Industry Implications
1. Candy - The candy industry can benefit from introducing unique fruit flavors that cater to consumer preferences.
2. Food and Beverage Retail - Innovative packaging can enhance product display and attract consumers to purchase in grocery stores.
3. Convenience Stores - Pre-packaged candy can capitalize on the convenience trend and make it easier for consumers to grab a quick treat on-the-go.
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