Proper's Popcorn Bars Respond to a Shift Towards Mindful Indulgence
Laura McQuarrie — May 20, 2021 — Lifestyle
Proper is venturing into the snack bar category with a pair of chocolate popcorn bars that are packed with flavor and plenty of texture. The treats offer a more compact way to enjoy popcorn on the go, as well as crispy additions like nuts and crispy rice. The high-fiber, vegan and gluten-free bars are being introduced in varieties like Hazelnut Praline and Salted Caramel, both of which come in at under 116 calories per bar.
According to the brand, this new launch "responds to unwavering demand from shoppers for healthier on-the-go snacking options at front of store" and satisfies a shift towards mindful snacking. Fans will appreciate a new way to enjoy Proper's Salted Caramel popcorn sold by the bag, as well as the novel Hazelnut Praline variety.
The chocolate popcorn bars are wrapped in colorful packaging made with 30% recycled plastic.
According to the brand, this new launch "responds to unwavering demand from shoppers for healthier on-the-go snacking options at front of store" and satisfies a shift towards mindful snacking. Fans will appreciate a new way to enjoy Proper's Salted Caramel popcorn sold by the bag, as well as the novel Hazelnut Praline variety.
The chocolate popcorn bars are wrapped in colorful packaging made with 30% recycled plastic.
Trend Themes
1. Mindful Snacking - Proper's chocolate popcorn bars respond to the shift towards mindful snacking by providing healthier snack options on-the-go
2. Compact Snacks - Proper's chocolate popcorn bars offer a more compact way to enjoy popcorn on-the-go and satisfy snack cravings with added nuts and crispy rice
3. Gluten-free and Vegan Snacks - Proper's chocolate popcorn bars cater to the increasing demand for gluten-free and vegan snacks that are high-fiber to promote healthy snacking
Industry Implications
1. Snack Bars - Proper's launch into the snack bar category provides disruptive innovation opportunities for the creation of healthier snack options
2. Popcorn - Proper's chocolate popcorn bars offer a new and unique way to enjoy traditional popcorn snacks, introducing innovative new flavor combinations
3. Sustainable Packaging - Proper's use of colorful packaging made with 30% recycled plastic highlights the disruption and innovation opportunities in sustainable packaging options for food products
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