The See's Candies Dark Salted Caramels are Indulgent
Michael Hemsworth — August 5, 2021 — Marketing
References: sees & candyindustry
The See's Candies Dark Salted Caramels have been introduced by the candy brand to provide consumers with a new take on the flavor profile to provide them with a truly decadent sweet and salty taste experience.
The chocolates are achieved with a mix of brown sugar caramel along with dark chocolate that has been covered with a dash of premium sea salt. The rich flavor profile of the chocolates makes them the brand's August Sweet-of-the-Month for customers to pick up while supplies last.
President and CEO Pat Egan boasted about the new See's Candies Dark Salted Caramels saying, "Our team of Candy Experts worked diligently to ensure that each delicious bite of this new piece is the perfect mix of sweet and salty. We're delighted to pronounce that they did that job exceedingly well. We've never made a caramel with sea salt candy before, but have gotten the request from our customers more times than I can count. We can't wait for everyone to get a taste.”
The chocolates are achieved with a mix of brown sugar caramel along with dark chocolate that has been covered with a dash of premium sea salt. The rich flavor profile of the chocolates makes them the brand's August Sweet-of-the-Month for customers to pick up while supplies last.
President and CEO Pat Egan boasted about the new See's Candies Dark Salted Caramels saying, "Our team of Candy Experts worked diligently to ensure that each delicious bite of this new piece is the perfect mix of sweet and salty. We're delighted to pronounce that they did that job exceedingly well. We've never made a caramel with sea salt candy before, but have gotten the request from our customers more times than I can count. We can't wait for everyone to get a taste.”
Trend Themes
1. Salted Chocolate Trend - Innovative use of traditional flavors like salted caramel with chocolate can create exciting new dessert options for customers, creating a trend and opening new product development opportunities for dessert companies.
2. Gourmet Chocolate Trend - With an increasing demand for premium-quality artisanal chocolates, gourmet dessert companies have the opportunity to produce and market unique and luxurious flavors that stand out in the competitive chocolate market.
3. Omnichannel Marketing Trend - With the right implementation of technology and marketing strategies across multiple channels such as web and mobile apps, gourmet dessert companies can enhance their customer reach, increase sales and gain brand loyalty.
Industry Implications
1. Confectionery Industry - The confectionery industry can capitalize on the salted chocolate trend by innovating with existing products or creating new product lines, resulting in higher demand and overall sales.
2. Gourmet Dessert Industry - The gourmet dessert industry has the potential to disrupt the chocolate market with unique and premium products such as salted caramel chocolate, created with high-quality ingredients and marketed effectively to increase consumer demand.
3. E-commerce Industry - With the increase in demand for online sales, the e-commerce industry has the opportunity to support the distribution of high-end products like gourmet chocolates, breaking geographical barriers and reaching new markets, thereby increasing revenues.
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