Baicaowei's New Sausage Snacking Option is Smokey and Savory
References: vegconomist
Chinese snack brand Baicaowei introduces what it describes to be the 'new era of meat' with a packaged sausage snack made only from plant-based ingredients. It claims to be a unique snack that uses non-GMO soy beans and twice distilled Konjac powder.
This is then applewood smoked to give it that smokey taste replicating the sausage notes at the final stage of its production. The texture, described by 'Food Navigator' is similar to meat, with a visual that replicates the marbled look as well. The word "Baicaowei' directly translates to "taste of 100 plants" to appeal to the young demographic in China who are leaning towards the vegan market when it comes to altering their diet. Baicaowei also offers a wide variety of goods including dried fruits, nuts, and more.
Image Credit: Baicaowei
This is then applewood smoked to give it that smokey taste replicating the sausage notes at the final stage of its production. The texture, described by 'Food Navigator' is similar to meat, with a visual that replicates the marbled look as well. The word "Baicaowei' directly translates to "taste of 100 plants" to appeal to the young demographic in China who are leaning towards the vegan market when it comes to altering their diet. Baicaowei also offers a wide variety of goods including dried fruits, nuts, and more.
Image Credit: Baicaowei
Trend Themes
1. Plant-based Snacks - Opportunity to innovate the snack industry with plant-based alternatives.
2. Meatless Meat - Opportunity to create meatless meat products that resemble the texture and flavor of traditional meat.
3. Sustainable Food - Opportunity to cater to environmentally-conscious consumers with food products made from sustainable ingredients.
Industry Implications
1. Snack Industry - Baicaowei's plant-based sausage snack is disrupting the traditional meat-based snack industry with an innovative product that appeals to consumers interested in healthy and sustainable food options.
2. Vegan Industry - Baicaowei's plant-based sausage snack is catering to the vegan market and providing an alternative protein source that is nutritionally valuable, cruelty-free, and environmentally sustainable.
3. Plant-based Food Industry - Baicaowei's plant-based sausage snack is a unique addition to the plant-based food industry by offering a high-protein and meat-like alternative for consumers looking for healthier and more sustainable food options.
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