Protein-enhanced ice creams allow for healthy indulgence
Trend - Ice cream brands are increasingly prioritizing adding nutritious ingredients, and this now includes enhancing their products with protein. These high-protein desserts still offer the same flavors consumers are accustomed to in their ice creams.
Insight - The concept of dieting is increasingly being pushed aside for a more balanced approach to health and nutrition, and instead of simply restricting calories, consumers are looking for healthier ways they can enjoy indulgences. Brands that are able to balance nutrition with indulgence will become increasingly popular in the coming years.
Insight - The concept of dieting is increasingly being pushed aside for a more balanced approach to health and nutrition, and instead of simply restricting calories, consumers are looking for healthier ways they can enjoy indulgences. Brands that are able to balance nutrition with indulgence will become increasingly popular in the coming years.
Workshop Question - How is your brand prioritizing both nutrition and indulgence?
Trend Themes
1. Protein-enhanced Ice Cream - Ice cream brands are adding nutritious ingredients to enhance their products with protein to cater to the wellness-conscious consumer.
2. Alternative Ice Creams - Alternative ice cream products are growing exponentially in popularity as consumers seek out ways to enjoy their favorite frozen treats with healthier ingredients.
3. Boozy Sugar-free Ice Creams - Companies are launching sugar-free, boozy ic creams to cater to the adult consumer.
Industry Implications
1. Food and Beverage - With the shift towards healthier indulgences, manufacturers can innovate and develop ice cream products that cater to health-conscious consumers.
2. Wellness - Brands can cater to the growing trend of the wellness conscious consumer and innovate with healthier alternatives to traditional ice cream products.
3. Alcohol - There is an opportunity for alcoholic beverage manufacturers to explore the augmented use of their ingredients in food.
