The GoodPop Organic Juice Blasters Have No Added Sugar
Michael Hemsworth — July 7, 2022 — Marketing
References: goodpops & progressivegrocer
The GoodPop Organic Juice Blasters are a new line of frozen treats for consumers looking to ditch added sugar, but still enjoy some of their favorite treats. The ice pops are crafted with 100% fruit juice with no added sugar in the mix, and come in three flavors including Lemonade, Cherry and Berry Lemonade. The treats will be right at home within the brand's existing range of frozen treats, which are all either Non-GMO Project Verified or USDA-Certified Organic.
The GoodPop Organic Juice Blasters are made without high-fructose corn syrup and dairy, while also boasting no sugar alcohol or refined sugar for sweetness. The product is priced between $4.99 and $5.99, and is arriving exclusively at Whole Foods Market locations in the US.
The GoodPop Organic Juice Blasters are made without high-fructose corn syrup and dairy, while also boasting no sugar alcohol or refined sugar for sweetness. The product is priced between $4.99 and $5.99, and is arriving exclusively at Whole Foods Market locations in the US.
Trend Themes
1. No Added Sugar Treats - A trend towards healthier frozen treats with no added sugar allows for new innovation opportunities for food and beverage companies.
2. 100% Fruit Juice - The use of 100% fruit juice as an ingredient in frozen treats can be a disruptive innovation opportunity for juice manufacturers.
3. Non-gmo and Organic Certification - An increasing demand for Non-GMO and organic certified products creates opportunities for companies to innovate in healthier and sustainable product lines.
Industry Implications
1. Frozen Treats Industry - The frozen treats industry has the opportunity to innovate towards healthier options, such as those made with 100% fruit juice and no added sugar.
2. Food and Beverage Industry - The food and beverage industry can take advantage of the trend towards healthier products with no added sugar, and use alternative sweeteners and 100% fruit juice as ingredients.
3. Juice Industry - The juice industry can use the trend towards healthier frozen treats with 100% fruit juice as an opportunity to expand into the frozen treat market.
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