Indigo Marine Collagen Has Introduced Three New Flavors
Michael Hemsworth — August 18, 2021 — Marketing
References: indigocollagen & trndmonitor
The collagen supplement brand Indigo Marine Collagen has introduced a series of new flavors that will provide consumers with a tasty way to incorporate the protein into their diet. The product is made with marine collagen that has been ethically sourced from wild-caught fish from the North Atlantic Ocean before being processed in Nova Scotia. The supplement now comes in three tasty new flavors including Raspberry Lime, Dragon Fruit and Blueberry Acai, which are all packed with 10-grams of marine collagen per serving.
The new Indigo Marine Collagen flavors are being launched alongside a travel-sized version of the product that will enable consumers to bring it with then when hitting to road or even in their desk at work for easy access.
The new Indigo Marine Collagen flavors are being launched alongside a travel-sized version of the product that will enable consumers to bring it with then when hitting to road or even in their desk at work for easy access.
Trend Themes
1. Fruit-forward Supplements - Opportunity for disruption in the supplement industry by creating more fruit-flavored options for consumers.
2. Marine Collagen - Opportunity for disruption in the beauty and wellness industry by creating more ethically sourced, marine collagen-based products.
3. Travel-sized Supplements - Opportunity for disruption in the supplement industry by creating more convenient, on-the-go options for consumers.
Industry Implications
1. Supplement - Supplement companies can incorporate more fun and tasty fruit flavors in their products.
2. Beauty and Wellness - Beauty and wellness companies can explore the use of ethically sourced marine collagen in their products.
3. Travel - Travel companies can market convenient, on-the-go supplements for people who are always on the move.
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