The GoodPop Oatmilk Frozen Bars Come in Four Flavors
Michael Hemsworth — February 17, 2023 — Lifestyle
References: goodpop & drugstorenews
The GoodPop oat milk frozen dessert bars are a new product being launched to provide consumers with a plant-based way to satisfy their craving for an ice cream treat.
The product is inspired by the classic ice cream truck treats consumers would get in the summertime, but with a recipe that is more in line of adult consumer dietary preferences. Featuring an oat milk recipe, the treats are all non-dairy, Non-GMO Project Verified, gluten-free, and made with Fair Trade and organic ingredients. Each of the bars have 130-calories or less, and come in four flavors including Double Chocolate Fudge, Fudge N' Vanilla Crunch, Mint N' Fudge Chip and Fudge N' Caramel Crunch.
CEO and Founder Daniel Goetz spoke on the new GoodPop oat milk frozen dessert bars saying, "With our new frozen dessert bars, we saw an opportunity to recreate another range of classic ice cream favorites with better ingredients that are delicious and good for both people and the planet.”
The product is inspired by the classic ice cream truck treats consumers would get in the summertime, but with a recipe that is more in line of adult consumer dietary preferences. Featuring an oat milk recipe, the treats are all non-dairy, Non-GMO Project Verified, gluten-free, and made with Fair Trade and organic ingredients. Each of the bars have 130-calories or less, and come in four flavors including Double Chocolate Fudge, Fudge N' Vanilla Crunch, Mint N' Fudge Chip and Fudge N' Caramel Crunch.
CEO and Founder Daniel Goetz spoke on the new GoodPop oat milk frozen dessert bars saying, "With our new frozen dessert bars, we saw an opportunity to recreate another range of classic ice cream favorites with better ingredients that are delicious and good for both people and the planet.”
Trend Themes
1. Plant-based Dessert Alternatives - There is an increasing trend toward plant-based alternatives in the dessert industry, offering a disruptive innovation opportunity for companies to create more options for health-conscious individuals.
2. Health-conscious Snacking - Consumers are becoming more aware of what they eat, and there is a growing trend in the snacking industry toward healthier, non-dairy dessert options, presenting an opportunity for companies to innovate and cater to this market segment.
3. Sustainable Ingredients and Packaging - As consumers become more environmentally-conscious, there is an opportunity for companies in the dessert industry to innovate and create products with sustainable ingredients and packaging to appeal to this market segment.
Industry Implications
1. Plant-based Food Industry - The launch of GoodPop oat milk frozen dessert bars highlights the growing demand for innovative plant-based food products in the market.
2. Frozen Dessert Industry - The launch of GoodPop oat milk frozen dessert bars demonstrates a disruptive innovation opportunity for companies in the frozen dessert industry to create healthier and more sustainable products that cater to consumers' changing dietary preferences.
3. Organic Food Industry - As the GoodPop oat milk frozen dessert bars use all organic and Fair Trade ingredients, and as organic food sales continue to climb, the industry presents a significant opportunity for companies looking to innovate in this area.
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