Miixt's Vodka Kombucha Refreshers Were Based on Consumer Habits
Laura McQuarrie — May 3, 2023 — Lifestyle
Miixt is a new ready-to-drink Vodka Kombucha Refresher that was inspired by consumer drinking habits during the pandemic. The team behind MightyBooch observed consumers using kombucha as a cocktail mixer on social media, and set out to create a simpler way for drinkers to enjoy the tart and slightly sweet flavor of kombucha with vodka—without the need for mixing.
From Peach and Mango to Strawberry Lemonade, Miixt’s vibrant flavors combining premium vodka, probiotic kombucha, real fruit juices and sparkling water are ready to be sipped and savored by the can.
The appeal of using kombucha as a cocktail mixer is growing among consumers who are looking for healthier and more interesting beverage options.
From Peach and Mango to Strawberry Lemonade, Miixt’s vibrant flavors combining premium vodka, probiotic kombucha, real fruit juices and sparkling water are ready to be sipped and savored by the can.
The appeal of using kombucha as a cocktail mixer is growing among consumers who are looking for healthier and more interesting beverage options.
Trend Themes
1. Ready-to-drink Kombucha Cocktails - The trend of using kombucha as a cocktail mixer is growing among consumers who are looking for healthier and more interesting beverage options.
2. Simplifying Health Conscious Drinking Habits - Miixt's Vodka Kombucha Refresher provides a simpler way for drinkers to enjoy the tart and slightly sweet flavor of kombucha with vodka—without the need for mixing.
3. Flavor Exploration in Healthy Drinks - Miixt’s vibrant fruit flavors combining premium vodka, probiotic kombucha, real fruit juices, and sparkling water offer a new way for consumers to explore flavors in healthy drinks.
Industry Implications
1. Alcoholic Beverage - The alcoholic beverage industry can explore new product lines by incorporating healthy ingredients, probiotics, and unique flavors.
2. Functional Beverages - The functional beverage industry can add healthy ingredients, probiotics, and unique flavors to their drinks to appeal to health-conscious consumers.
3. Ready-to-drink Beverages - The ready-to-drink beverage industry can create new product lines that cater to health-conscious consumers by offering ready-made drinks with healthy ingredients, probiotics, and unique flavors.
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