Jiant's Citrus Safari is a Nod to Its Jerry the Jiant Jiraffe Mascot
Laura McQuarrie — February 16, 2023 — Lifestyle
References: drinkjiant & bevindustry
Citrus Safari is the sixth hard kombucha from beverage brand Jiant and it pays tribute to its mascot Jerry the Jiant Jiraffe. With this beverage, the brand will be donating 10% of proceeds to The Somali Giraffe Project, which is on a mission to conserve and protect Somali giraffes.
This light and easy-drinking hard kombucha, like others from the brand, boasts refreshing effervescence and real, simple ingredients to deliver a drink that "tastes like what a good time feels like." This seasonal hard kombucha is a limited-edition beverage that's bursting with yuzu, mango and a touch of hops.
Hard kombucha is popular among those who want to enjoy an alcoholic beverage balanced with health benefits.
This light and easy-drinking hard kombucha, like others from the brand, boasts refreshing effervescence and real, simple ingredients to deliver a drink that "tastes like what a good time feels like." This seasonal hard kombucha is a limited-edition beverage that's bursting with yuzu, mango and a touch of hops.
Hard kombucha is popular among those who want to enjoy an alcoholic beverage balanced with health benefits.
Trend Themes
1. Purpose-driven Beverages - Beverage brands are creating purpose-driven beverages to attract socially conscious consumers and support social causes through their sales.
2. Limited-edition Seasonal Products - Brands are launching limited-edition seasonal products with unique flavor combinations to appeal to consumers who enjoy experimenting with new tastes.
3. Effervescent Alcoholic Drinks - Brands are creating effervescent alcoholic drinks like hard kombucha, which provide a refreshing and light drinking experience for consumers who are health-conscious.
Industry Implications
1. Beverage Industry - The beverage industry can develop a range of purpose-driven drinks to attract socially conscious consumers and support various social causes.
2. Alcoholic Beverage Industry - The alcoholic beverage industry can develop more low-alcohol, effervescent drinks like hard kombucha that promote a healthier drinking experience for consumers concerned with their health and fitness.
3. Socially Conscious Branding - Various industries can incorporate socially conscious branding to promote products that support various social causes and attract consumers who align with the same values.
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