Apple Invaded Selfridges with Elaborate Flower-Themed Displays
Christopher Magsambol — August 23, 2015 — Art & Design
Flower-themed displays have recently taken over the windows of London's Selfriges. The sudden explosion of beautiful and elaborate floral installations is done by Apple in promotion the Apple Watch.
In all of Selfridges' 24 windows, a distinct display is set up, all of which are contrasted by a simple Apple Watch logo in black coloring. Each of the windows is meant to highlight different versions of the Apple Watch, including Apple Watch Sport and Apple Watch edition.
The flowers are made from a variety of materials and technologies. Some real flowers used range from 200 millimeters to 1.8 meters in height. One of the installments used photographed yellow poppies, which was then the inspiration for the massive hand-painted display.
This is the first time in history that all of Selfridge's windows are dedicated to one product. In many ways, the meticulous display is representative of Apple's history, its attention to detail and its constant growth.
In all of Selfridges' 24 windows, a distinct display is set up, all of which are contrasted by a simple Apple Watch logo in black coloring. Each of the windows is meant to highlight different versions of the Apple Watch, including Apple Watch Sport and Apple Watch edition.
The flowers are made from a variety of materials and technologies. Some real flowers used range from 200 millimeters to 1.8 meters in height. One of the installments used photographed yellow poppies, which was then the inspiration for the massive hand-painted display.
This is the first time in history that all of Selfridge's windows are dedicated to one product. In many ways, the meticulous display is representative of Apple's history, its attention to detail and its constant growth.
Trend Themes
1. Floral Installations - Opportunity to create elaborate and visually stunning installations using a variety of materials and technologies.
2. Promotional Displays - Opportunity to use unique and eye-catching displays to promote products or brands.
3. Attention to Detail - Opportunity to showcase meticulous attention to detail in product marketing and branding.
Industry Implications
1. Retail - Retailers can create immersive experiences through elaborate and visually captivating floral installations.
2. Fashion - Fashion brands can utilize floral installations to enhance their store displays and create a unique shopping environment.
3. Technology - Tech companies can leverage attention to detail in their promotional displays to highlight the sophistication and quality of their products.
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