This Space-Inspired Point-of-Sale Display Showcases Bacardi Rums
Rebecca Byers — September 3, 2015 — Marketing
References: behance.net
This space-inspired rum display is an out of this world means to turning heads at the supermarket. The over the top example of alcohol merchandising was designed by Moscow-based Evgeniya Amelina and features a 360-degree presence that truly brings the product to life.
The Bacardi rum display pallets speak to the maximalist packaging of the 1990s that steers away from the majority of the brand's modern branding installations. The display itself is characterized by meteors and comets soaring through space surrounded by shot glasses and ice cubes to complement the drink.
Given the high traffic location of such a display in an alcohol boutique or supermarket, it is of critical importance to create a dynamic presence that commands the attention of the busy modern consumer.
The Bacardi rum display pallets speak to the maximalist packaging of the 1990s that steers away from the majority of the brand's modern branding installations. The display itself is characterized by meteors and comets soaring through space surrounded by shot glasses and ice cubes to complement the drink.
Given the high traffic location of such a display in an alcohol boutique or supermarket, it is of critical importance to create a dynamic presence that commands the attention of the busy modern consumer.
Trend Themes
1. Maximalist Alcohol Merchandising - Opportunity to design eye-catching displays that break away from traditional branding installations and incorporate visually striking elements like meteors and comets to attract consumers.
2. 360-degree Point-of-sale Displays - Chance to create immersive displays that engage consumers from all angles and enhance the overall shopping experience.
3. Space-inspired Marketing - Potential to tap into the fascination with space exploration and create themed displays that capture consumers' imagination.
Industry Implications
1. Alcohol Retail - Opportunity for alcohol retailers to differentiate themselves through innovative and attention-grabbing point-of-sale displays that enhance the overall shopping experience.
2. Supermarkets - Potential for supermarkets to attract more customers and increase sales by incorporating captivating and immersive displays in high traffic locations within their stores.
3. Design and Advertising - Demand for creative design agencies and advertising firms to develop unique and visually stunning display concepts that resonate with consumers and stand out in crowded marketplaces.
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