This Wine Retail Display for La Merika References the Seaside
Rebecca Byers — September 3, 2015 — Lifestyle
References: behance.net
This laid back wine retail display for La Merika brand is a playful reference to the seaside. The merchandising display by Napa-based Kathy Shinn is an elegant introduction of the product that uses the imagery of a compass and architecture of a lighthouse to convey the product's regal production methods and relaxing effect.
The unique wine retail display showcases the brand's full offering of two red and two white wines. The wooden structure is built to appear like a lighthouse and even boasts an all-seeing light at the top of the display.
Given that the wine is likely a product of California, the imagery used in the creation of the display speaks to a relaxing consumer experience for wine connoisseurs in need of a refreshing break.
The unique wine retail display showcases the brand's full offering of two red and two white wines. The wooden structure is built to appear like a lighthouse and even boasts an all-seeing light at the top of the display.
Given that the wine is likely a product of California, the imagery used in the creation of the display speaks to a relaxing consumer experience for wine connoisseurs in need of a refreshing break.
Trend Themes
1. Playful Retail Displays - Disruptive innovation opportunity: Explore creative and playful ways to showcase products in retail displays, capturing consumers' attention and encouraging engagement.
2. Image-based Branding - Disruptive innovation opportunity: Utilize imagery and symbolism in branding to convey a product's unique qualities and create a memorable brand experience.
3. Location-inspired Marketing - Disruptive innovation opportunity: Incorporate elements of a specific location in marketing materials to appeal to consumers seeking a particular experience or connection.
Industry Implications
1. Retail Design - Disruptive innovation opportunity: Redefine retail design by incorporating playful, eye-catching elements to enhance the customer experience.
2. Wine and Spirits - Disruptive innovation opportunity: Explore creative and visually appealing ways to showcase wine and spirits in retail displays, creating a memorable shopping experience.
3. Branding and Marketing - Disruptive innovation opportunity: Use location-inspired imagery and symbolism in branding and marketing campaigns to create a unique and captivating brand identity.
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