The Takeo Kikuchi Flagship Store Focuses on Customer Comfort
Alexandra Serrano — November 30, 2012 — Fashion
References: world.co.jp & dezeen
Holding the concept of consumer comfort as essential, the Takeo Kikuchi flagship store aims to rival online consumerism.
Designed by Schemata Architects, the space of this Tokyo location mixes both retail display and rest areas. This approach to interior design is meant to rival online retail. It makes for a dynamic flagship store that encourages the creation of "a mutual relationship between designer and customers."
The three-storey space features a garden, atelier and lounge spaces. There is no existing cash register making for an atmosphere in which person-to-person dialogue is not only encouraged but required for transactions. With its cozy wooden interior and drastically enjoyable shopping experience, the Takeo Kikuchi flagship store inspires consumers to enjoy the simple pleasures of shopping.
Designed by Schemata Architects, the space of this Tokyo location mixes both retail display and rest areas. This approach to interior design is meant to rival online retail. It makes for a dynamic flagship store that encourages the creation of "a mutual relationship between designer and customers."
The three-storey space features a garden, atelier and lounge spaces. There is no existing cash register making for an atmosphere in which person-to-person dialogue is not only encouraged but required for transactions. With its cozy wooden interior and drastically enjoyable shopping experience, the Takeo Kikuchi flagship store inspires consumers to enjoy the simple pleasures of shopping.
Trend Themes
1. Rest-focused Retail - The trend of incorporating rest areas in retail spaces to enhance customer comfort and rival online consumerism.
2. Dynamic Flagship Stores - The trend of creating flagship stores that offer unique experiences and encourage personal interaction between customers and designers.
3. Atelier and Lounge Spaces - The trend of integrating atelier and lounge spaces in retail environments to enhance customer engagement and shopping enjoyment.
Industry Implications
1. Interior Design - The interior design industry can explore innovative ways to incorporate rest areas and create dynamic store experiences that rival online shopping.
2. Retail - The retail industry can leverage the trend of rest-focused retail to enhance customer comfort, encourage personal interaction, and differentiate from online competitors.
3. Fashion - The fashion industry can adopt the concept of atelier and lounge spaces in retail stores to create memorable shopping experiences and strengthen the relationship between designers and customers.
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