Johnnie Walker's Airport Drink Display Resembles a Full Glass
Laura McQuarrie — September 4, 2015 — Business
References: johnniewalker & thefaction.co
The Faction created a novel drink display for Johnnie Walker's whiskey bottles, making it seem as though the products are fit to be showcased in a museum. The Johnnie Walker Glorifier was designed for an airport duty-free shop and includes ample storage space for ample boxes and bottles to be displayed.
One of the neatest parts of the design is that when viewed from the side, the profile of the display case resembles a transparent glass that is full of a golden-colored whiskey.
The whiskey display case is a creative example of how simplistic designs for visual marketing structures can be, without needing to be extremely over-the-top in its form. As well as serving as a neat display cabinet, the design also works quite well as a way to explain the brand story and product without words.
One of the neatest parts of the design is that when viewed from the side, the profile of the display case resembles a transparent glass that is full of a golden-colored whiskey.
The whiskey display case is a creative example of how simplistic designs for visual marketing structures can be, without needing to be extremely over-the-top in its form. As well as serving as a neat display cabinet, the design also works quite well as a way to explain the brand story and product without words.
Trend Themes
1. Creative Drink Displays - Innovative whiskey displays that mimic the appearance of a filled glass offer disruptive innovation opportunities for visual marketing and brand storytelling.
2. Simplistic Design - The use of simplistic design in visual marketing structures presents a disruptive innovation opportunity to effectively showcase products without excessive complexity.
3. Transparent Aesthetics - The incorporation of transparent aesthetics in display cases creates disruptive innovation opportunities for visually striking and immersive brand experiences.
Industry Implications
1. Alcohol Retail - The alcohol retail industry can leverage creative drink displays to attract and engage customers, enhancing the shopping experience.
2. Visual Marketing - The visual marketing industry can explore the use of simplistic design to create visually appealing and informative displays that effectively communicate brand stories.
3. Museum Retail - Museum retail can benefit from incorporating transparent aesthetics in their display cases, creating visually captivating experiences that align with their exhibition themes.
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