Instagram and Paul Smith are Celebrating Pride Month in a Bold Way
Mary Van Puymbroeck — June 2, 2017 — Social Good
References: instagram & highsnobiety
Instagram and Paul Smith have some very special surprises in store for Pride Month.
First, Instagram has launched a bevvy of new celebratory pride creative tools for Instagram Stories. With stickers that represent different facets of LGBTQ culture, each sticker was designed by artists from around the world who can be credited by tapping on the sticker. Instagram has also launched a rainbow brush to add flair to any Instagram Story.
Next, Instagram took over the facade of the famous pink Paul Smith store in Los Angeles in the middle of the night and painted it into a rainbow. Instagram lovers have been flocking to the store to capture a selfie with the celebratory wall as their background. Fans of Instagram and Paul Smith in London, Madrid, Nashville and Celevland should also expect surprises coming their way this week.
First, Instagram has launched a bevvy of new celebratory pride creative tools for Instagram Stories. With stickers that represent different facets of LGBTQ culture, each sticker was designed by artists from around the world who can be credited by tapping on the sticker. Instagram has also launched a rainbow brush to add flair to any Instagram Story.
Next, Instagram took over the facade of the famous pink Paul Smith store in Los Angeles in the middle of the night and painted it into a rainbow. Instagram lovers have been flocking to the store to capture a selfie with the celebratory wall as their background. Fans of Instagram and Paul Smith in London, Madrid, Nashville and Celevland should also expect surprises coming their way this week.
Trend Themes
1. Lgbtq-themed Emojis - Developing customized LGBTQ-themed emojis to better represent and celebrate diverse identities online.
2. Creative Tools for LGBTQ Expression on Social Media - Creating new social media features and tools that empower LGBTQ individuals to express their identities and celebrate Pride Month.
3. Integration of LGBTQ Culture in Fashion and Retail - Integrating LGBTQ-themed visuals and experiences into fashion and retail spaces to foster inclusivity and support the LGBTQ community.
Industry Implications
1. Social Media - The social media industry can leverage LGBTQ-themed emojis and creative tools to enhance user engagement and support LGBTQ inclusivity on their platforms.
2. Art and Design - The art and design industry can explore opportunities to collaborate with platforms like Instagram to create expressive LGBTQ-themed visuals and artworks.
3. Fashion and Retail - Fashion and retail businesses can integrate LGBTQ-themed visuals and experiences to enhance their inclusivity, support the LGBTQ community, and attract a diverse customer base.
1.8
Score
Popularity
Activity
Freshness
