The Reformation Swimwear Collection is Made from 85% Recycled Materials
Riley von Niessen — April 17, 2017 — Eco
References: thereformation & nylon
Recently, a new Reformation swimwear collection was launched, and it's perfect for consumers who are looking to look great on the beach while contributing to a more sustainable vision.
As the swimwear is made from 85% recycled materials, consumers can feel confident in knowing that they're helping to reduce their carbon footprint, especially considering that the brand is known for making use of as many ethical practices as possible. The styles vary in order to increase the range of appeal of the Reformation swimwear collection, with high-waisted vintage-inspired pieces available, in addition to a selection of minimalist monochrome ones.
In addition to promoting sustainability in fashion, the brand released a message in support of the body positive movement, saying in a press release: "As women, we hear a lot of stuff about how we need to get ready for swimsuit season and how we’re supposed to look. But it’s kind of bullshit." and "Let’s embrace the season, embrace the bush, embrace the bloat, eat the chips… and put on the swimsuit."
As the swimwear is made from 85% recycled materials, consumers can feel confident in knowing that they're helping to reduce their carbon footprint, especially considering that the brand is known for making use of as many ethical practices as possible. The styles vary in order to increase the range of appeal of the Reformation swimwear collection, with high-waisted vintage-inspired pieces available, in addition to a selection of minimalist monochrome ones.
In addition to promoting sustainability in fashion, the brand released a message in support of the body positive movement, saying in a press release: "As women, we hear a lot of stuff about how we need to get ready for swimsuit season and how we’re supposed to look. But it’s kind of bullshit." and "Let’s embrace the season, embrace the bush, embrace the bloat, eat the chips… and put on the swimsuit."
Trend Themes
1. Sustainable Swimwear - The Reformation Swimwear Collection is an example of how the fashion industry can reduce its carbon footprint by using recycled materials to create stylish designs.
2. Body Positive Messages - The Reformation Swimwear Collection promotes body positivity through its messaging and inclusive sizing, disrupting the traditional beauty standards often associated with the fashion industry.
3. Vintage-inspired Styles - The Reformation Swimwear Collection features vintage-inspired high-waisted designs as part of its inclusivity-focused approach, disrupting the trend of solely presenting models with traditional body types on runway and print ads.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on the trend towards creating sustainable collections and embracing body positivity to cater to a conscientious and inclusive consumer market.
2. Sustainable Fashion Industry - The sustainable fashion industry can capitalize on the trend towards using recycled materials in clothing, shoes, and accessories collections, catering to an environmentally-aware consumer market.
3. Swimwear Industry - The swimwear industry can incorporate sustainable material use and body positivity messaging in their collections to appeal to a broader and inclusive consumer market, as demonstrated by the Reformation Swimwear Collection.
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