PleyBox's Subscription Service for Kids Has Official Disney Items
Laura McQuarrie — February 8, 2017 — Life-Stages
References: pley & hellogiggles
'Pley' is a monthly toy service that offers two main ways for kids to play, offering rentals of officially licensed toys through a toy library, as well as a subscription service for kids that supplies kids with toys that they may keep.
Pley's newest monthly subscription box has been launched in collaboration with Disney, introducing the 'Disney Princess PleyBox.' With a subscription, one receives a tiara, a t-shirt, four to eight figurines, a magazine, as well as a small scene that can be made out of the box packaging. Every two months, Disney fans will be able to collect a range of activities, toys and fashion accessories from the limited-edition PleyBox.
While the page describes that boxes will be sent out as "mystery boxes," one Disney Princess play set that's shown by the brand is from the world of Beauty and the Beast. This is timely, considering that the live-action film will be released this year.
Pley's newest monthly subscription box has been launched in collaboration with Disney, introducing the 'Disney Princess PleyBox.' With a subscription, one receives a tiara, a t-shirt, four to eight figurines, a magazine, as well as a small scene that can be made out of the box packaging. Every two months, Disney fans will be able to collect a range of activities, toys and fashion accessories from the limited-edition PleyBox.
While the page describes that boxes will be sent out as "mystery boxes," one Disney Princess play set that's shown by the brand is from the world of Beauty and the Beast. This is timely, considering that the live-action film will be released this year.
Trend Themes
1. Toy Subscription Services - The rise of toy subscription services presents an opportunity for businesses to disrupt the traditional toy retail industry by offering a convenient and cost-effective way for parents to provide their children with a variety of toys.
2. Officially Licensed Toy Collections - Collaborating with popular brands, such as Disney, to create officially licensed toy collections opens up opportunities for businesses to tap into the lucrative market of fans who are eager to collect and engage with their favorite characters and franchises.
3. Limited-edition Subscription Boxes - Offering limited-edition subscription boxes with exclusive items and experiences allows businesses to create a sense of excitement and anticipation among consumers, driving customer loyalty and repeat subscriptions.
Industry Implications
1. Toy Rental Services - The toy rental industry can capitalize on the growing demand for an eco-friendly and clutter-free approach to play, providing a disruptive alternative to traditional toy ownership.
2. Kids' Subscription Box Market - The kids' subscription box market offers businesses an opportunity to curate and deliver a personalized assortment of toys, activities, and educational content to engage children and provide value for their parents.
3. Toy Collectibles Market - With the rise of officially licensed toy collections, the toy collectibles market has the potential for disruptive innovation by offering unique and highly sought-after limited-edition items that cater to the fandom culture.
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