PINKFISH is Targeted at Consumers Who Enjoy Underwater Activities
Mishal Omar — April 11, 2017 — Eco
References: pinkfishao & kickstarter
People who prefer to view animals in their actual environment rather than those in captivity can now enjoy PINKFISH swimwear, which offers underwater clothing items that are not harmful to the environment.
The brand offers aquatic and athletic wear for mindful consumers who seek to contribute towards ending climate change and pollution rather than accelerating it. PINKFISH offers bathing suits in the form of sports bikinis, leggings and one piece bathing suits. All of these items are made from recycled plastic materials and are "made, packed and shipped with reduced environmental impact." The PINKFISH brand's long term goal is to create products using recycled entanglement plastics, such as recovered fishnets.
This swimwear brand is ideal for eco-conscious, athletic consumers.
The brand offers aquatic and athletic wear for mindful consumers who seek to contribute towards ending climate change and pollution rather than accelerating it. PINKFISH offers bathing suits in the form of sports bikinis, leggings and one piece bathing suits. All of these items are made from recycled plastic materials and are "made, packed and shipped with reduced environmental impact." The PINKFISH brand's long term goal is to create products using recycled entanglement plastics, such as recovered fishnets.
This swimwear brand is ideal for eco-conscious, athletic consumers.
Trend Themes
1. Recycled Plastic Swimwear - PINKFISH swimwear is setting a trend for eco-conscious clothing items made from recycled plastics.
2. Sustainable Athletic Wear - PINKFISH is leading the trend towards sustainable athletic wear using recycled plastic materials.
3. Environmental Impact Reduction - PINKFISH is helping to create a trend of reducing environmental impact through the production of recycled plastic aquatic wear.
Industry Implications
1. Fashion and Apparel - The recycling of plastics could disrupt the fashion and apparel industry creating a more sustainable future.
2. Outdoor and Athletic Gear - Sustainable athletic wear using recycled plastics may disrupt the outdoor and athletic gear industry.
3. Recycling and Waste Management - The trend towards using recycled plastic materials in fashion and athletic wear could create disruptive innovation opportunities within the recycling and waste management industry.
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