The Bikini Beans Espresso Coffee Shops Boast Baristas in Swimwear
Michael Hemsworth — March 28, 2017 — Marketing
References: bikinibeansespresso & odditycentral
Anyone interested in having their favorite caffeinated beverage crafted and served to them by a woman in a bikini can have just that at Bikini Beans Espresso coffee shops. Positioned as an unexpected kind of coffee shop to grab your daily caffeine fix, Bikini Beans Espresso features women in bikinis mixing up a variety of authentic beverages for customers to enjoy.
Bikini Beans Espresso has received rave reviews for offering quality products and excellent customer service, but has experienced quite a bit of criticism for its unorthodox uniforms. The Bikini Beans Espresso coffee shops have responded by saying that, "It’s empowering for our baristas to wear a bikini, feel comfortable in their own skin, embrace that, and have a choice to do something they enjoy and love."
Bikini Beans Espresso has received rave reviews for offering quality products and excellent customer service, but has experienced quite a bit of criticism for its unorthodox uniforms. The Bikini Beans Espresso coffee shops have responded by saying that, "It’s empowering for our baristas to wear a bikini, feel comfortable in their own skin, embrace that, and have a choice to do something they enjoy and love."
Trend Themes
1. Bikini Uniforms - The trend of using bikini uniforms in coffee shops can create a unique and memorable customer experience.
2. Unconventional Uniforms - The trend of unconventional uniforms, like bikinis, presents opportunities for businesses to differentiate themselves and generate buzz.
3. Empowerment Through Representation - The trend of empowering baristas to wear what they choose, like bikinis, can promote body positivity and inclusivity.
Industry Implications
1. Coffee Shop - The coffee shop industry can explore using unconventional uniforms, such as bikini uniforms, to attract customers and create a unique brand identity.
2. Hospitality - The hospitality industry can adopt the trend of unconventional uniforms, like bikinis, to provide more engaging and memorable customer experiences.
3. Retail - The retail industry can incorporate the trend of empowering employees to wear what they choose, like bikinis, to promote a culture of inclusivity and self-expression.
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