Facebook is Supporting the LGBTQ+ Community With Artistic Filters
Mishal Omar — June 6, 2017 — Social Media
References: cnet & thenextweb
This year's Pride month has seen many brands incorporating LGBTQ+ friendly designs and promotions into their business models, and Facebook is the latest to do this with its Pride filters.
The social media giant's recently launched Facebook stories now features a variety of filters that were designed to celebrate the LGBTQ+ community. Most of these features incorporate the community's rainbow symbol in some way, offering everything from a simple rainbow flag to rainbow unicorn AR filters. The brand is also offering "reactions" that incorporate this pride theme, and is giving users the option to include a rainbow flag in their profile pictures to celebrate the month.
Facebook's involvement in supporting the LGBTQ+ community ensures that the brand is able to keep pace with important social causes.
The social media giant's recently launched Facebook stories now features a variety of filters that were designed to celebrate the LGBTQ+ community. Most of these features incorporate the community's rainbow symbol in some way, offering everything from a simple rainbow flag to rainbow unicorn AR filters. The brand is also offering "reactions" that incorporate this pride theme, and is giving users the option to include a rainbow flag in their profile pictures to celebrate the month.
Facebook's involvement in supporting the LGBTQ+ community ensures that the brand is able to keep pace with important social causes.
Trend Themes
1. LGBTQ+ Inclusivity - Opportunity for brands to incorporate LGBTQ+ friendly designs and promotions into their business models to support and engage with the community.
2. Artistic Filters - Growing trend of incorporating artistic filters in social media platforms, providing users with creative ways to express themselves and engage with their audience.
3. Social Cause Alignment - Increasing importance of brands aligning with and supporting important social causes to maintain relevance and connection with their target audience.
Industry Implications
1. Social Media - Opportunity for social media platforms to enhance user experience by offering creative filters and features that allow users to show support for various causes.
2. Marketing and Advertising - Brands can leverage LGBTQ+ inclusivity as a marketing strategy to connect with diverse audiences and build brand loyalty.
3. Digital Design - Growing demand for creative and inclusive designs in digital platforms, creating opportunities for designers to create artistic filters and visuals that resonate with different communities.
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