HuesBox Offers Makeup Subscriptions for People of Color
Mishal Omar — February 14, 2017 — Fashion
References: huesbox
HuesBox is a subscription beauty company that decided to offer a curated collection of makeup products that are targeted specifically at people of color.
The products were created by people of color, for people of color – with a wide range of skin tones being represented in the products. The HuesBox brand offers several subscription options, with a monthly box costing $15 dollars, a three-month subscription costing $45, a six-month costing $78 and a 12 month costing $144. The affordability of HuesBox ensures that the service is available to almost anyone who enjoys makeup and beauty.
When signing up for a subscription, consumers are asked for their health, beauty and wellness preferences – ensuring that each HuesBox is customized to consumers' personal tastes and needs.
The products were created by people of color, for people of color – with a wide range of skin tones being represented in the products. The HuesBox brand offers several subscription options, with a monthly box costing $15 dollars, a three-month subscription costing $45, a six-month costing $78 and a 12 month costing $144. The affordability of HuesBox ensures that the service is available to almost anyone who enjoys makeup and beauty.
When signing up for a subscription, consumers are asked for their health, beauty and wellness preferences – ensuring that each HuesBox is customized to consumers' personal tastes and needs.
Trend Themes
1. Inclusive Beauty - Opportunity to capitalize on the growing demand for makeup products that cater specifically to people of color.
2. Subscription Boxes - Disruptive innovation potential lies in offering curated collections of makeup products through subscription services.
3. Customization - Offering personalized beauty and wellness preferences in subscription boxes can enhance the overall customer experience.
Industry Implications
1. Beauty and Cosmetics - Inclusive beauty subscription boxes can revolutionize the beauty industry by addressing the needs of underrepresented communities.
2. E-commerce - Subscription boxes provide a unique online shopping experience and can disrupt the traditional retail model.
3. Personalized Services - Customized subscription boxes offer opportunities for businesses in the wellness industry to reach new customers and provide tailored products and experiences.
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