Bars and clubs integrate activities to take leisure to the next level
Implications - The nightlife industry is one historically based in providing fun experiences; however, as more and more channels to enjoy entertainment become available, this industry must add more novel and experience to keep up. Bars and clubs that integrate physical activity into the traditional nightlife experience provide this extra level of entertainment, creating an entirely new category of leisure.
Workshop Question - What is a seemingly unrelated product or category that your brand shares a customer base with? How can you leverage some of its qualities to improve your brand experience?
Trend Themes
1. Active Nightlife - Combining physical activity and entertainment creates a new category of leisure.
2. Interactive and Experiential Entertainment - Providing consumers with more complete live action gaming and hybrid experiences reflects growing consumer demand for over-the-top entertainment.
3. Real-time Exploration and Personalization - Apps that provide real-time updates and personalized recommendations help consumers make informed choices about where to spend their time.
Industry Implications
1. Hospitality and Tourism - Innovative bars, hotels and apps that integrate new types of experiences and personalization are transforming the hospitality industry.
2. Gaming and Entertainment - The integration of physical activity, food, and music into gaming experiences is pushing the boundaries of entertainment and creating new industry categories.
3. Travel and Transportation - The rise of P2P travel apps is changing the way travelers navigate and experience new cities, and providing opportunities for personalized exploration and discovery.
11 Featured, 98 Examples:
325,117 Total Clicks
Date Range:
Feb 16 — Aug 18
Trending:
Warm
Consumer Insight Topics:
