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Adrenaline Nightlife

Bars and clubs integrate activities to take leisure to the next level

Implications - The nightlife industry is one historically based in providing fun experiences; however, as more and more channels to enjoy entertainment become available, this industry must add more novel and experience to keep up. Bars and clubs that integrate physical activity into the traditional nightlife experience provide this extra level of entertainment, creating an entirely new category of leisure.
Workshop Question - What is a seemingly unrelated product or category that your brand shares a customer base with? How can you leverage some of its qualities to improve your brand experience?
Trend Themes
1. Active Nightlife - Combining physical activity and entertainment creates a new category of leisure.
2. Interactive and Experiential Entertainment - Providing consumers with more complete live action gaming and hybrid experiences reflects growing consumer demand for over-the-top entertainment.
3. Real-time Exploration and Personalization - Apps that provide real-time updates and personalized recommendations help consumers make informed choices about where to spend their time.
Industry Implications
1. Hospitality and Tourism - Innovative bars, hotels and apps that integrate new types of experiences and personalization are transforming the hospitality industry.
2. Gaming and Entertainment - The integration of physical activity, food, and music into gaming experiences is pushing the boundaries of entertainment and creating new industry categories.
3. Travel and Transportation - The rise of P2P travel apps is changing the way travelers navigate and experience new cities, and providing opportunities for personalized exploration and discovery.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
11 Featured, 98 Examples:
325,117 Total Clicks
Date Range:
Feb 16 — Aug 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Interactive Nightclub Installations
Interactive Nightclub Installations
Virgil Abloh's Interactive Club Installation is in London
OFF-WHITE’s Virgil Abloh has partnered with designer Ben Kelley to explore disco culture, the nightclub scene and the history of music in a new interactive club installation titled ‘Ruin.&... MORE
Luminous Vodka Bottles
Luminous Vodka Bottles
Belvedere Vodka's Midnight Saber Boasts Touch-Activated LED Lights
Following the release of its Night Saber bottle in 2012 and the Silver Saber in 2014, Belvedere Vodka is now introducing the newest iteration on the light-up packaging theme with the Magnum... MORE
Hybrid Laser Tag Games
Hybrid Laser Tag Games
The 'Lazer Zoo' Event Combines Brunch and Laser Tag into One Experience
Every Sunday, the main floor of a New York City nightclub is transformed into a luminous labyrinth for the ‘Lazer Zoo’ event. As unlikely as it may sound, this event combines the... MORE
Graffiti Art Arcade Bars
Graffiti Art Arcade Bars
Offramp Sports Bar & Grill Offers Classic Food with a Unique Atmosphere
From the owners of Charlie’s Sports Bar & Grill and Hooligans comes the new Offramp Sports Bar & Grill (formerly known as Oscars), a complete nightlife experience that is filled with... MORE
Exploration-Focused Hotels
Exploration-Focused Hotels
The Assembly Hotel Brand Encourages Millennial Travelers to Explore
Most hotels try to keep people in them for long periods of time, but the Assembly hotel brand focuses on millennial travelers and their need to make the most of their trip. Partnering with branding... MORE
Rollicking Pizza Shops
Rollicking Pizza Shops
Orlando's 'Lazy Moon' Pizzeria Features an Indoor Bocce Ball Court
With 30-inch pies and an indoor bocce ball court, Orlando’s ‘Lazzy Moon’ is unlike any other pizzeria. Perfect for eating, drinking and socializing, this off-beat pizza shop is... MORE
Real-Time Nightlife Exploration Apps
Real-Time Nightlife Exploration Apps
The 'OOTT' Nightlife App Pinpoints the Best Spots to Party
It’s never easy to pick the best spot to visit when looking for a night out on the town, so the ‘OOTT’ nightlife app is positioned as way for individuals and groups to make the... MORE
P2P Travel Nightlife Apps
P2P Travel Nightlife Apps
'uVibe' Helps Travelers Pinpoint the Best Spots to Party
Traveling to a new city usually means that you don’t have the best idea of where the best spots to have a night out are located, so the ‘uVibe’ app is positioned as a way to keep... MORE
Active Karaoke Experiences
Active Karaoke Experiences
This Japanese Karaoke Space Also Features a Bouldering Wall
Located in the heart of Kyoto’s Kawaharamachi neighborhood, this unique karaoke facility is home to a bouldering wall that invites visitors to get active as they sing. While classic karaoke is... MORE
Athletic Rave Classes
Athletic Rave Classes
The BeLive Fitness Movement Turns Workouts Into a Dance Party Atmosphere
BeLive Fitness is an athletic movement in Vancouver, British Columbia that is aiming to entice consumers to get active with workouts themed to a dance party setting. The classes are set up as raves... MORE
Galactic Fantasy Bars
Galactic Fantasy Bars
The CNE Opened a Star Trek Bar with Trivia Games to Appeal to Franchise Fans
Toronto’s “Trekkies” were able to fill their summer nights with interactive games and drinking at the CNE’s Star Trek bar. The unique venue was a part of a larger 2016... MORE

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