Brands invest in the experience of scent to connect with consumers
Implications - As multi-sensory experiences continue to expand the possibilities of brand-consumer interaction, many brands are investing in projects and campaigns that seek to connect with consumers in increasingly varied and elaborate ways. This shift speaks to the creative ways in which brands can create sensory-driven experiences that resonate emotionally and leave a lasting impression on the customer.
Workshop Question - What unconventional methods can you use to transform the interaction between your brand and its customers?
Trend Themes
1. Multi-sensory Experiences - Brands are investing in projects and campaigns that seek to connect with consumers in increasingly varied and elaborate ways through multi-sensory experiences.
2. Scented Products - Businesses are creating scented products such as fast food-scented candles to capture consumers' interests and create a unique experience.
3. Scented Art Exhibits - Art galleries are reinterpreting famous works of art using only scent to demonstrate the power that it has on our emotions, memory and perception.
Industry Implications
1. Retail - Exploring scent as part of a larger strategy of investing in the future of fragrance in the home.
2. Food and Beverage - Creating scented products such as fast food-scented candles and perfume cocktails to capture consumers' interests and create a unique experience.
3. Art and Culture - Reinterpreting famous works of art using only scent to create an interactive and unique art exhibit.
5 Featured, 45 Examples:
165,915 Total Clicks
Date Range:
Dec 16 — Jun 17
Trending:
Average
Consumer Insight Topics:
