The UltraBOOST 3.0 Pride/LGBTQ Sneakers Will Drop in June
Riley von Niessen — May 29, 2017 — Fashion
As June marks Pride Month, adidas will be making its UltraBOOST 3.0 Pride/LGBTQ sneakers available on the first so that consumers can show their support and celebrate.
On parts of the uppers and midsoles, collages of bubbles make up the colors of the rainbow -- which represent the Pride Flag. In contrast, the rest of the uppers are a deep hue of gray, while the rest of the soles are a stark white. The synthetic accents on the uppers, the laces, and the outsoles are a matching hue of gray as well, making for a cohesive look that allows the rainbow colors to be at the focus without being too overwhelming.
Consumers will be able to find the UltraBOOST 3.0 Pride/LGBTQ sneakers at select retailers and online.
On parts of the uppers and midsoles, collages of bubbles make up the colors of the rainbow -- which represent the Pride Flag. In contrast, the rest of the uppers are a deep hue of gray, while the rest of the soles are a stark white. The synthetic accents on the uppers, the laces, and the outsoles are a matching hue of gray as well, making for a cohesive look that allows the rainbow colors to be at the focus without being too overwhelming.
Consumers will be able to find the UltraBOOST 3.0 Pride/LGBTQ sneakers at select retailers and online.
Trend Themes
1. Pride/lgbtq Sneakers - Opportunity for brands to create limited edition sneakers that support and celebrate Pride/LGBTQ community.
2. Rainbow-accented Sneakers - Disruptive innovation opportunity to design sneakers with rainbow color accents to appeal to diverse and inclusive consumer base.
3. June Pride Month - Opportunity for retailers to release special edition products and campaigns that promote diversity and inclusivity.
Industry Implications
1. Apparel - Apparel industry can capitalize on the Pride/LGBTQ sneakers trend by creating inclusive and diverse clothing options for consumers.
2. Sporting Goods - Sporting goods industry can explore collaborations to design and market Pride/LGBTQ themed products, creating opportunities to engage with a wider range of customers.
3. E-commerce - E-commerce platforms can curate special Pride Month collections featuring Pride/LGBTQ sneakers, promoting inclusivity and supporting LGBTQ rights.
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