This Hugh Jackman-Staring Ad Takes Branded Endorsements Literally
Ellen Smith — October 2, 2020 — Marketing
References: rmwilliams & adweek
When celebrities are signed on as brand ambassadors, they're often asked to not be seen in other branded garments -- this agreement works most of the time, but the latest Hugh Jackman-staring ad from R.M Williams explores what happens when celebrities take that agreement too literally.
The ad features an awkward but hilarious interaction between movie star Hugh Jackman and an R.M Williams representative. Completely naked other than his leather boots, Jackman describes how he would never dream of breaking his agreement with the brand by wearing clothes. While the suited representative attempts to assure Jackman it's more than okay to wear clothes, Jackman insists he's more than happy to sport nothing but the leather boots.
Image Credit: RM Williams
The ad features an awkward but hilarious interaction between movie star Hugh Jackman and an R.M Williams representative. Completely naked other than his leather boots, Jackman describes how he would never dream of breaking his agreement with the brand by wearing clothes. While the suited representative attempts to assure Jackman it's more than okay to wear clothes, Jackman insists he's more than happy to sport nothing but the leather boots.
Image Credit: RM Williams
Trend Themes
1. Celebrity Endorsement Mishaps - Brands are exploring the comedic potential of celebrity endorsement mishaps to create attention-grabbing ads.
2. Literal Branding - Ads are taking a literal approach to branded endorsements, using humor and exaggerated situations to make a memorable impact.
3. Breaking Convention - Celebrities breaking conventions and defying expectations in brand endorsements are becoming a popular trend in advertising.
Industry Implications
1. Fashion - Fashion brands can leverage the trend of celebrity endorsement mishaps to create humorous and memorable campaigns.
2. Advertising - Ad agencies can use literal branding concepts to help clients create attention-grabbing and viral campaigns.
3. Entertainment - The trend of celebrities breaking convention in brand endorsements provides entertainment brands with opportunities to create unique and engaging marketing strategies.
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