The Mr. Bubble Milk Bath Soothes Skin and Encourages Relaxation
Michael Hemsworth — May 23, 2020 — Marketing
References: mrbubble & drugstorenews
The Mr. Bubble Milk Bath bubble bath is the latest product from the brand that's formulated to support enhanced skin softness, while also promoting a sense of relaxation and sleepiness. The product is made with milk protein along with coconut extract in the mix that will work to nourish the skin when soaking in the tub after a long day. The aromatic profile of the product is reported to help encourage the bather to unwind at the end of the day and get ready for quality sleep.
Vice President of Marketing at The Village Co. (parent company of Mr. Bubble) Michelle Hanson spoke on the new Mr. Bubble Milk Bath bubble bath saying, "Mr. Bubble has been bubbling you clean since 1961, but we wanted to take that experience one step further for adults seeking downtime after a long day. We worked closely with a fragrance house to develop our new Dream Bubble blend that not only smells amazing but has also been proven to promote a good night’s sleep. The combination of soft bubbles and a dreamy scent is the perfect way to end the day so you can relax, unwind and reset for tomorrow.”
Vice President of Marketing at The Village Co. (parent company of Mr. Bubble) Michelle Hanson spoke on the new Mr. Bubble Milk Bath bubble bath saying, "Mr. Bubble has been bubbling you clean since 1961, but we wanted to take that experience one step further for adults seeking downtime after a long day. We worked closely with a fragrance house to develop our new Dream Bubble blend that not only smells amazing but has also been proven to promote a good night’s sleep. The combination of soft bubbles and a dreamy scent is the perfect way to end the day so you can relax, unwind and reset for tomorrow.”
Trend Themes
1. Enhanced Skin Softness - Develop products that promote enhanced skin softness and nourishment through innovative formulations.
2. Relaxation and Sleep Promotion - Create products that help induce relaxation and promote better sleep through the use of soothing aromas and ingredients.
3. Fragrance Innovation - Utilize fragrance development to create unique scents that not only smell amazing but also have specific benefits such as promoting a good night's sleep.
Industry Implications
1. Skincare and Beauty - Incorporate milk protein and nourishing ingredients into skincare products to enhance skin softness and provide a luxurious bathing experience.
2. Wellness and Self-care - Develop products that aid in relaxation and promote better sleep, tapping into the growing market of consumers seeking ways to improve their well-being.
3. Fragrance and Perfume - Harness the power of fragrance innovation to create unique scents that offer not just pleasant aromas, but also specific therapeutic benefits.
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