Bubly is Launching a Virtual Pride Parade on Both TikTok and Instagram
Daniel Johnson — June 4, 2020 — Marketing
References: bubly & mobilemarketer
Bubly, the PepsiCo sparkling water brand, is is launching a social media campaign that encourages people to take part in a virtual Pride parade. The virtual Pride parade will start later this month, and people can take part by posting TikTok and Instagram stories using the hashtag #UnstoppablePride. The company will be compelling the submitted videos to create what Bubbly calls, the "longest virtual Parade ever." The company will then release the compiled videos of June 27th.
Launching a virtual Pride parade is a creative way to engage with consumers in a positive and inclusive way. The virtual event will also allow people to take part in the normal Pride events that take place every year, at a time when large gatherings are difficult due to COVID-19.
Image Credit: PepsiCo
Launching a virtual Pride parade is a creative way to engage with consumers in a positive and inclusive way. The virtual event will also allow people to take part in the normal Pride events that take place every year, at a time when large gatherings are difficult due to COVID-19.
Image Credit: PepsiCo
Trend Themes
1. Virtual Pride Events - Launching a virtual Pride parade is a creative way to engage with consumers in a positive and inclusive way.
2. Social Media Campaigns - The use of TikTok and Instagram stories encourages user-generated content and fosters a sense of community.
3. Adapting to COVID-19 - Creating virtual events allows people to participate in Pride celebrations while maintaining social distancing measures.
Industry Implications
1. Beverage - Brands like Bubly can use virtual events to connect with consumers and promote their products.
2. Digital Advertising - This virtual Pride parade campaign demonstrates the power of social media platforms for reaching and engaging with a wide audience.
3. Event Planning and Management - Event planners can explore the potential of virtual events to offer unique and immersive experiences to clients.
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