The Teen Vogue Virtual Prom is Launching with a Promposal Challenge
Laura McQuarrie — May 9, 2020 — Life-Stages
References: teenvogue & prnewswire
For those who plan on attending the upcoming Teen Vogue Virtual Prom, AXE is kicking off a #bemyAXEdatecontest on Instagram that invites students ages 16 and up to share a virtual promposal video. The promposal challenge from AXE is being launched in partnership with internet phenomenon Rickey Thompson, who will chat with one winner via IG Live hangout.
Knowing that many teens can't celebrate as usual, AXE teamed up with Teen Vogue to "provide much-needed normalcy to students across the US." At the virtual event, attendees can enjoy customized playlists, dances created for TikTok, themed backdrops and other fun surprises.
To keep young fans engaged, AXE will also be launching other interactive challenges on TikTok following the Teen Vogue Virtual Prom.
Image Credit: AXE
Knowing that many teens can't celebrate as usual, AXE teamed up with Teen Vogue to "provide much-needed normalcy to students across the US." At the virtual event, attendees can enjoy customized playlists, dances created for TikTok, themed backdrops and other fun surprises.
To keep young fans engaged, AXE will also be launching other interactive challenges on TikTok following the Teen Vogue Virtual Prom.
Image Credit: AXE
Trend Themes
1. Virtual Prom Celebrations - The rise of virtual prom celebrations offers an opportunity for companies to create immersive digital experiences and engage with a younger audience in new ways.
2. Promposal Challenges - Brands can tap into the trend of promposal challenges on social media to generate user-generated content, increase brand awareness, and target a key demographic.
3. Interactive Social Media Campaigns - Interactive challenges on social media present a unique opportunity for companies to connect with audiences and create shareable experiences that drive engagement and boost brand loyalty.
Industry Implications
1. Beauty and Personal Care - Brands in the beauty and personal care industry can collaborate with celebrities and influencers to create virtual prom experiences that showcase their products and engage with younger audiences.
2. Music and Entertainment - Companies in the music and entertainment industry can leverage virtual prom celebrations to promote new releases, live events, and exclusive content, while tapping into the increasing popularity of digital experiences among younger audiences.
3. Social Media and Marketing - The rise of virtual prom celebrations and promposal challenges presents an opportunity for social media and marketing companies to design interactive campaigns, create engaging content, and leverage user-generated content to drive brand awareness and increase engagement.
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