Mattel's 'Dos' Introduces the Card Game Sequel to Uno
Laura McQuarrie — February 19, 2018 — Life-Stages
References: mattelgames & prnewswire
Mattel's 'Dos' is a new card game that will remind players of Uno, but with a refreshed gameplay experience that includes new rules, cards and challenges.
Dos is branded as "the world's #2 card game," and it is based around having players match numbers and colors. In Uno, players only throw down single cards at a time, but Dos has players make two piles of cards, creating a more intense experience. When a player has just two cards in their hands, they are meant to shout: "Dos!"
Mattel's new card game Dos for two to for players will be exclusively available through Target for a period of time this spring before it can be purchased at other national retailers as of the summer of this year.
Dos is branded as "the world's #2 card game," and it is based around having players match numbers and colors. In Uno, players only throw down single cards at a time, but Dos has players make two piles of cards, creating a more intense experience. When a player has just two cards in their hands, they are meant to shout: "Dos!"
Mattel's new card game Dos for two to for players will be exclusively available through Target for a period of time this spring before it can be purchased at other national retailers as of the summer of this year.
Trend Themes
1. Refreshed Card Games - Opportunity to capitalize on reimagining classic card games with new rules and challenges.
2. Multipile Card Game - Innovation opportunity to create a card game that involves creating multiple piles of cards for a more intense experience
3. Number and Color Matching Game - Creating a game that involves both number and color matching creates new opportunities for innovation in the card game industry.
Industry Implications
1. Toy Industry - The toy industry can benefit from capitalizing on updated versions of classic games such as card games like Dos.
2. Board Game Industry - Innovation opportunities to bring multi-piling experiences to popular board games like Monopoly and Scrabble.
3. Gaming Industry - Opportunities for innovation to bring card-based games into the digital age through mobile app development and online platforms.
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