UNO Minimalista Brings a Designer Touch to the Classic Game
Michael Hemsworth — March 24, 2020 — Life-Stages
References: yankodesign
The Mattel UNO card game is a classic pastime for friends and family alike, and has been given a designer overhaul in the form of UNO Minimalista to help make it applicable for modern consumers. The card game is the design work of Warleson Oliveira and puts a focus on minimalist aesthetics by highlighting primary colors with simple symbols. This could work to make the game relevant once again for consumers who might've switched over to other card-based pastimes by appealing to their sense of style.
The UNO Minimalista card game has now been picked up by Mattel and, after a petition by consumers, is expected to start hitting store shelves soon to let design aficionados add it to their collection.
The UNO Minimalista card game has now been picked up by Mattel and, after a petition by consumers, is expected to start hitting store shelves soon to let design aficionados add it to their collection.
Trend Themes
1. Minimalist Aesthetics - Opportunity for designers to create new products in various industries by applying minimalist aesthetics.
2. Designer Overhaul - Possibility for businesses to revamp traditional products or services with a designer touch to attract modern consumers.
3. Appealing to Sense of Style - Potential for businesses to regain consumer interest by incorporating aesthetic elements that resonate with their sense of style.
Industry Implications
1. Card Games - Disruptive innovation opportunity for card game companies to introduce designer versions that cater to the modern consumer.
2. Consumer Products - Chance for companies in various consumer product industries to incorporate minimalist aesthetics into their offerings to attract design-conscious consumers.
3. Retail - Opportunity for retailers to leverage the appeal of minimalist aesthetics to attract customers and enhance their shopping experience.
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