Mattel Works with Artestar on a Set of UNO Card Inspired by Basquiat
Amy Duong — August 22, 2019 — Pop Culture
Mattel works in collaboration with Artestar, which is an agency that represents a range of high-profile artists all over the world. The latest effort between the duo is the UNO Artiste Series, which honors some of the world's most reputable series.
The classic card game takes on new designs as it is completely adorned in the iconic artwork by artist Jean-Michel Basquiat. The collectible card game features a different Basquiat painting on every UNO card throughout the deck. Every single UNO Artiste Series No. 1 deck also arrives with a protective linen finish on both the cards and the packaging. The Artiste Extra cards are double sided and boasts a larger piece of the recognizable artwork.
The classic card game takes on new designs as it is completely adorned in the iconic artwork by artist Jean-Michel Basquiat. The collectible card game features a different Basquiat painting on every UNO card throughout the deck. Every single UNO Artiste Series No. 1 deck also arrives with a protective linen finish on both the cards and the packaging. The Artiste Extra cards are double sided and boasts a larger piece of the recognizable artwork.
Trend Themes
1. Art-inspired Collectible Games - There is an opportunity for companies to collaborate with artists and create unique collectible games with iconic artwork.
2. Limited Edition Gaming Merchandise - There is a trend for limited edition gaming merchandise that provides a unique and exclusive experience for fans.
3. Revamping Classic Games - There is an opportunity to revamp classic games with new designs to attract a new audience and provide a fresh experience.
Industry Implications
1. Toy Industry - The toy industry can collaborate with artists to create unique collectible games and merchandise.
2. Art Industry - The art industry can expand their audience and generate additional revenue by collaborating with gaming companies to create unique products.
3. Gaming Industry - The gaming industry can revamp classic games with new designs to provide a fresh experience for fans and attract a new audience.
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