TikTok Launched the Small Gestures Feature with Shareable Branded Deals
Daniel Johnson — May 20, 2020 — Tech
References: newsroom.tiktok & adweek
TikTok recently launched a new feature, named Small Gestures, which was created along with several brand partners. The new Small Gestures feature allows users to send a maximum of the three gifts to friends or family. The feature is located on the Discover page, where it can be selected on a purple banner. After users have located the feature, they can select different offers from major brand partners, including Adobe, DoorDash, Pandora, and more. Offers include price breaks, free trials, and more.
The video platform released a statement about the new feature, "By collaborating with our brand partners on this new program, we’re able to give users a platform to feel connected with their friends and family through the small gesture of sending a gift to someone who might need it most."
Overall, the Small Gestures feature is a good way to engage users on the platform through enticing promotions that will incentivize sharing with friends on the app.
Image Credit: TikTok
The video platform released a statement about the new feature, "By collaborating with our brand partners on this new program, we’re able to give users a platform to feel connected with their friends and family through the small gesture of sending a gift to someone who might need it most."
Overall, the Small Gestures feature is a good way to engage users on the platform through enticing promotions that will incentivize sharing with friends on the app.
Image Credit: TikTok
Trend Themes
1. Social Media Gifting - The Small Gestures feature on TikTok enables users to send branded gifts, presenting opportunities for brands to enhance their visibility and drive engagement through viral sharing.
2. Branded Partnerships - Collaborating with TikTok on the Small Gestures feature allows brands to tap into a large user base and offer exclusive promotions, creating disruptive opportunities to reach new audiences.
3. In-app Promotions - The introduction of Small Gestures on TikTok opens up possibilities for brands to provide exclusive offers, discounts, and free trials to users, fostering loyalty and driving conversions.
Industry Implications
1. Social Media - The Small Gestures feature on TikTok revolutionizes the way users engage with social media platforms, providing a new avenue for businesses to connect with their target audience.
2. E-commerce - By partnering with TikTok for the Small Gestures feature, e-commerce brands can leverage the platform's large user base to drive traffic, increase sales, and foster brand awareness.
3. Digital Marketing - Digital marketers can seize the opportunity presented by TikTok's Small Gestures feature to create innovative and viral campaigns that leverage the power of social sharing and influencer marketing.
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