PepsiCo's Doritos Crackers are a Millennial-Targeted Baked Snack
Laura McQuarrie — April 16, 2018 — Lifestyle
References: doritos.au & bakingbusiness
Doritos Crackers are baked snacks that offer consumers a new way to enjoy the flavors of their favorite toasted corn tortilla chips outside of the chip category. These new products are said to deliver a taste experience that is familiar, but in a new format that is sure to surprise and delight consumers.
Exclusively in Australia, PepsiCo's Doritos has launched its crackers in bold flavors like: Texan BBQ, Cheese Supreme, Mexicana and Sweet Chilli & Sour Cream. These new baked snacks are said to target the adventurous Millennial consumer who is in search of unique flavor experiences. As Alison Silver, Doritos brand manager describes: "Doritos Crackers are an exciting way to attract a new consumer base to the biscuit category in the form of Millennials, who are the heartland of Doritos."
Exclusively in Australia, PepsiCo's Doritos has launched its crackers in bold flavors like: Texan BBQ, Cheese Supreme, Mexicana and Sweet Chilli & Sour Cream. These new baked snacks are said to target the adventurous Millennial consumer who is in search of unique flavor experiences. As Alison Silver, Doritos brand manager describes: "Doritos Crackers are an exciting way to attract a new consumer base to the biscuit category in the form of Millennials, who are the heartland of Doritos."
Trend Themes
1. Baked Snacks Reimagination - Bake popular snack foods into alternative formats to create new eating experiences.
2. Flavor Adventure - Develop new flavor profiles and combinations to appeal to adventurous, Millennial consumers.
3. Category Expansion - Extend successful snack brands into adjacent categories to reach new consumer groups.
Industry Implications
1. Snack Foods - Explore innovative ways to re-imagine traditional snack foods to enhance the eating experience.
2. Baked Goods - Innovate baked goods by featuring exciting flavors and unexpected attributes that target the Millennial audience.
3. Consumer Packaged Goods - Look to disrupt the grocery industry by expanding innovative brands into new categories to attract untapped consumer bases.
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