Burger King is Trading Whopper Dance Moves for Discounts on TikTok
Laura McQuarrie — June 19, 2020 — Marketing
References: tiktok & designtaxi
Burger King created a new challenge on TikTok called the #WhopperChallenge and it gives people the chance to perform the Whopper Dance to be rewarded with a $1 Whopper sandwich. To introduce the challenge, Burger King teamed up with TikTok's Loren Gray, Avani and Nathan Davis Jr. so that the steps for the dance could be shown.
Users can participate by using the #WhopperDance and following the moves of the dance tutorials using Burger King’s track. Following this, TikTok users will receive a direct message on TikTok from Burger King with a special code for redeeming the burger discount, which can be applied to Burger King's app. Already, hundreds of Whopper Dance challenges have been filmed and shared on the platform.
Users can participate by using the #WhopperDance and following the moves of the dance tutorials using Burger King’s track. Following this, TikTok users will receive a direct message on TikTok from Burger King with a special code for redeeming the burger discount, which can be applied to Burger King's app. Already, hundreds of Whopper Dance challenges have been filmed and shared on the platform.
Trend Themes
1. Social Media Challenges - Brands can create social media challenges to engage with their audience and drive sales through incentives and rewards.
2. Influencer Marketing - Partnering with influencers can increase brand awareness and promote a product or service to a wider audience.
3. Gamification - Introducing gamification into marketing strategies can increase brand engagement and customer loyalty through rewards and incentives.
Industry Implications
1. Fast Food - Fast food chains can leverage social media challenges to engage with a younger demographic and increase foot traffic to their stores.
2. Social Media Marketing - Social media marketing agencies can incorporate influencer partnerships and gamification into their strategies to provide unique and engaging experiences for their clients' audiences.
3. Mobile App Development - Mobile app developers can work with brands to create mobile apps that feature gamification elements, incentivizing users to engage with the app and improving the overall user experience.
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